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Kantar Worldpanel -

2015 Q2 FMCG Consumer Insights


FMCG market in Asia grew only at 4.6% in 12 months up to Q2, 2015, half of the level of growth two years ago. Growth was slower across all sub-regions in Asia. Indonesia, Thailand and Vietnam experienced sharper slowdown. Across all product sectors, food & beverage reported more evident weakness.

Food: Vietnam households contract their spend on Food Items.

Beverages: While Indonesia and China mainland slowdown, Malaysia shows negative trend.

Personal care: Only sector that accelerates growth driven by China.

Home care: Double digit growth in Indonesia.

Dairy: Double digit growth in China and Philippines. Contraction in India and Malaysia.

2015 Q2 FMCG Consumer Insights

2015 Q2 FMCG Consumer Insights

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