Retail Snapshot in January, 2014

Sun Art Group remained growing in both shopper base and basket size.

Kantar Worldpanel Retail Snapshot supply the information of China main retailers market trend and aim to support you grasp China waving FMCG market

The key points for November Retail Snapshot report:

• Vanguard Group saw share losses in the latest 4 weeks while Wal-mart Group performance stablised.
• Sun Art Group remained growing in both shopper base and basket size while Carrefour lost leading position in basket size.
• Amongst top players, Balian and Carrefour suffered most significant losses in shoppers, though Balian managed to grow basket size.
• Sun Art maintained its lead in the East but saw some slight losses in the North where Yonghui was most aggressive.

Kantar Worldpanel, the world's leading provider of syndicated continuous consumer research solutions, works alongside CTR within China to measure consumer purchasing and consumption behaviors. Its services assist brand managers in gaining an even deeper understanding of consumer behavior, major retailer's in-store performance and the FMCG marketplace.