News Centre
Kantar Worldpanel - www.kantarworldpanel.com

Consumer Insights ASIA Q4 2017

02/04/2018

2017 Q4 Asia Consumer Insights report is now available with FMCG trends in a variety of categories in the region, covering China, Indonesia, Korea, Taiwan, Vietnam, Malaysia, Thailand, Philippines, India and Saudi Arabia.

Summary key takeaways: 

  • Overall, FMCG in Asia enjoys a stronger growth of 3.9% in 2017, compared to 3.2% in 2016.
  • Food sector remains the key contributor to the total value sales in FMCG market, grew by 3.6% in 2017 from a year ago.
  • Personal care is the best performing sector, with 7.8% year-on-year growth in 2017. The desire to look beautiful and young continues to drive the demand in this sector.
  • Consumers’ living standard and awareness of health are factors to keep stable growth of 3.4% in home care sector.
  • Growth in Dairy sector has slowed down to 2.6% in 2017 from 4.5% in 2016. Marketing initiatives done by top ice-cream companies leads to excellent growth in India.
  • Beverage sector posted a higher year-on-year growth in 2017, 1.3% as compared to 0.1% in 2016. Packaged water, tea and coffee are the growing categories.

 

*South region in Saudi Arabia is still excluded from this Q4 report as efforts are ongoing to resume data collection.

 

Consumer Insights ASIA Q4 2017

Consumer Insights ASIA Q4 2017

Get in touch

Jason Yu
Managing Director, Greater China

Please click here to download the reportPlease click here to download the report

Social
Newsletter
Twitter
LinkedIn

Our website uses cookies to improve the user experience.
By continuing to use this site you agree to our use of cookies. [Cookies policy]