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Single’s Day fuels FMCG the strongest recovery

11/01/2018

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Single’s Day fuels FMCG the strongest recovery

Single’s Day fuels FMCG the strongest recovery

Kantar Worldpanel’s latest figures for 12 weeks ending 1st December 2017 shows consumer spending value on FMCG in China grew by 7.7% compared to the same period last year. Modern trade grew by 3.7% which is faster than same period of last years’ growth of 1.5%. Supermarkets led the growth, up by 5.4% whereas Hypermarket’s growth was slower, at 1.8%, which is mainly driven by higher basket value.

Among the top retailers Yonghui grew the fastest, up by 12.4%. Sun Art group, driven by larger basket value, also grew well achieving 6.5% growth. Looking ahead to 2018 we expect to see further growth coming from new retail. Alibaba’s acquisition of SunArt group as well as Tencent purchase of 5% share in Yonghui Super Species clearly show that retail will continue to evolve and grow in China through the high levels of investment these tech giants will be able to give to these bricks & mortar stores.

Ecommerce, in the latest 12 weeks ending 1st December 2017, covering 11-11, grew by 33.4%. In terms of penetration, 28% of Chinese urban household bought FMCG from online channel in the latest 4 weeks covering Single’s Day. This number is more than double than that of 2 years ago in 2015.  In the latest 12 weeks, both Tmall and JD grew in penetration with JD continuing to narrow its gap with Tmall. 

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Jason Yu
Managing Director, Greater China

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