
Android vs. iOS
Smartphone OS sales market share evolution
Select a country to see the data.
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Periods are three months ending the stated month.
Select a country to see the data.
Slide the marker along the bottom of the screen to change the timeframe.
Periods are three months ending the stated month.
This information is based on the research extracted from Kantar's global consumer panel and refers in all cases to three months periods ending the stated month.
Worldpanel ComTech is the largest continuous research consumer mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone.
We track mobile phone behaviour, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage and delivers beyond market share tracking to understand drivers of share changes, market dynamics through consumer insight - the data included in this release is excluding enterprise sales.
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Worldpanel's latest ComTech Smartphone Operating System (OS) study reveals signs of market stabilisation, whilst Apple continued to lead against Android-based competitors. Kantar’s Global OS study uncovers the following behaviours within the Global Smartphone market in Q1 2023: