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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by consumers globally.

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Thoughts On: Out of Home

With consumers’ disposable incomes being squeezed, the brands that come out on top in this highly discretionary market will be those best able to understand and respond to customers’ needs.

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Sizzling summer lights up the grocery market

The latest grocery market share figures for the 12 weeks to 15 July 2018.

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Latest News

  • Winning through innovation

    Winning through innovation

    Our expert solutions team uncovers the winning approach to NPD.

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  • The Thread: Hot weather slows down holiday purchases

    The Thread: Hot weather slows down holiday purchases

    Holiday spend in the total fashion market is down by 3.3% in the latest quarter.

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  • Out now: Dairy Focus, summer 2018 edition

    Out now: Dairy Focus, summer 2018 edition

    The latest news and analysis from Kantar Worldpanel's dairy team.

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  • Natural trends on the rise in 2018

    Natural trends on the rise in 2018

    A third of women in Poland, Brazil, Great Britain, Spain and France claimed they wear little makeup.

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  • Radish revolution: The new avocado?

    Radish revolution: The new avocado?

    Radishes recruited an extra 890,000 households in the past twelve weeks.

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  • Future proof: The marketing podcast

    Future proof: The marketing podcast

    The marketing podcast from Saďd Business Schooland Kantar Insights.

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In the Press

  • 10/08/2018 - The Grocer

    Ice cream sales surge by 17% as heatwave hits

    Ice cream sales have soared in the mults as British shoppers enjoyed the UK’s longest heatwave for
    42 years.

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  • 07/08/2018 - The Telegraph

    M&S spent six years creating 'Instagrammable' pink radishes

    It comes as demand for radishes is increasing, according to analysts at Kantar Worldpanel, which monitors food sales.

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  • 07/08/2018 - City AM

    GAME and HMV buck physical media trends

    High Street stalwarts GAME and HMV have managed to increase their market share in entertainment sales, despite an overall decline in their key markets.

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  • 07/08/2018 - Retail Gazette

    HMV and Game show “impressive” sales amid struggling market

    HMV and Game have both boosted their physical entertainment market share despite the sector struggling overall.

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  • 25/07/2018 - The BBC

    Supermarket sales boosted by World Cup and sun

    Supermarket sales have grown at their fastest rate this year.

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  • 25/07/2018 - Reuters

    Sainsbury's put in the shade by takeover target

    Sainsbury’s, Britain’s second largest supermarket group, sealed a 7.3 billion pound takeover of Asda.

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