Kantar Worldpanel - www.kantarworldpanel.com

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Brand Footprint 2018

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by consumers globally.

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Thoughts On: Out of Home

With consumers’ disposable incomes being squeezed, the brands that come out on top in this highly discretionary market will be those best able to understand and respond to customers’ needs.

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No more big four?

The latest grocery market share figures for the 12 weeks ending 22 April 2018.

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Grocery Market Share

Our dataviz allows you to view and analyse Grocery Market Share data online and on the move!

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Latest News

  • Why we’re choosing to go free from

    Why we’re choosing to go free from

    23/05/2018
    Our Usage team unpicks why Brits are favouring free from.

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  • How the sandwiches consumed Brits

    How the sandwiches consumed Brits

    22/05/2018
    Our Out of Home team takes a look at the nation's lunchtime favourite.

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  • What does your oral health say about you?

    What does your oral health say about you?

    21/05/2018
    The Usage Care team looks at the oral care habits of shoppers.

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  • How the most chosen brands in the UK found growth

    How the most chosen brands in the UK found growth

    21/05/2018
    Our UK Brand Footprint category reports list the most chosen brands in the 5 key FMCG sectors.

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  • Thriving brands make lives healthier, happier & easier

    Thriving brands make lives healthier, happier & easier

    16/05/2018
    Kantar Worldpanel’s latest ranking of the UK’s most chosen brands launches today.

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  • Targeting moments of change

    Targeting moments of change

    15/05/2018
    Our Expert Solutions Team looks at how to effectively target consumers' daily routines.

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In the Press

  • 15/05/2018 - Music Week

    Online sales reach record share of physical entertainment


    Entertainment data from Kantar Worldpanel reveals online sales reached a record share of the physical entertainment market.

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  • 08/05/2018 - The Guardian

    May bank holiday sun heats up sales of paddling pools


    Stores pack shelves for boom in sales of ice-cream, rosé wine, BBQ staples and garden ornaments.

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  • 02/05/2018 - The Telegraph

    Sainsbury's and Asda merger: Competition worries mount as data reveals huge overlap of shoppers


    Growing concerns about the impact of Sainsbury’s planned merger with Asda.

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  • 01/05/2018 - City AM

    Sainsbury's growth falls behind big rivals


    The latest grocery market share figures from Kantar Worldpanel report strong showings from Tesco and Morrisons while Sainsbury's lags behind.

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  • 26/04/2018 - Drapers

    Brands prepare for royal wedding boost


    The UK occasionwear market grew by 1.1% between between 20 March 2011 and 18 March 2012 on the back of the last royal wedding.

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  • 16/04/2018 - BBC News

    Coffee: Who grows, drinks and pays the most?


    More people are drinking more coffee than ever before, according to the UN's Food and Agriculture Organization.

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