Consumer insights into the Home Entertainment category
As the platforms we use to access films continue to expand and change, it is increasingly important to keep on top of consumers’ behaviours and attitudes. Specialising in the video, music, game and book markets, Kantar Entertainment provides key consumer insights into the Home Ents category. Our panel of 15,000 individuals record details of all purchases within these markets, both physical and digital, as well as the drivers behind the purchase. We also track the whole release cycle of your title and the platforms it is watched on – from cinema, VoD, or a set top box to Blu-ray and DVD – allowing you to increase your profits through better targeting
Our insights maximise opportunity for a wide range of clients within these markets, from global film studios, to games publishers as well as music labels and large high street retailers.
Kantar Entertainment can tell you who is watching your films but more crucially, how they are watching them.
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Strategic Insight Director
- Send a messageJohn Firth