Consumer Panels
Kantar Worldpanel -

A holistic picture of the FMCG market

Through our purchase and usage panels we monitor the trends in the FMCG market – these are the everyday food and non-food consumer products that make up a significant portion of UK household spend. Combining purchase and usage data, we present our clients with a holistic picture of the FMCG market and upcoming trends.  For over 60 years we have been partner to major grocery retailers helping them understand their customers better, advising on tactical innovation and that all-important competitive advantage. In short; Inspiring Successful Decisions.

In the UK, our FMCG data and insights span across fresh categories, packaged groceries, health and beauty and alcohol with expert teams specialising within these each of these areas,  covering chilled convenience, meat, bakery, dairy, cosmetics, toiletries and healthcare as well as household products.

Take-home grocery panel

Our Shopper Panel continually tracks the purchase behaviour of 30,000 nationally representative households, enabling us to offer the most comprehensive read of shopper behaviour in the UK. The panel provides a detailed insight into the UK grocery landscape and what shoppers are buying.

Usage panels

We believe that only if you understand how your product is used will you truly understand how to market to consumers. Kantar has over 30 years’ experience and expertise in Usage Panels giving us knowledge of how fast moving consumer goods are used, when and by whom they are consumed and even what other products were used in the same occasion.

Get in touch

David Buckley
Director, New Business

  • +44 (0) 7943 811660

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