Consumer Panels
Kantar Worldpanel -

A holistic picture of the FMCG market

Through our purchase and usage panels we monitor the trends in the FMCG market – these are the everyday food and non-food consumer products that make up a significant portion of the UK household. Combining purchase and usage data, we present our clients with an holistic picture of the FMCG market and its upcoming trends.  For over 60 years we have been partner to major grocery retailers helping them understand their customers better – delivering High Definition Inspiration, tactical innovation and that all important competitive advantage

In the UK our FMCG data and insights span across Fresh, Health and Beauty and Alcohol with specialist teams working on categories within these each of these areas; fish and chilled convenience, meat, bakery, dairy, cosmetics, toiletries and healthcare as well as household products such as household cleaners, air fresheners and paper products.


In 2012 we announced that our Consumer Panel has increased to 30,000 households enabling us to offer the largest single source of continuous consumer and shopper insights. Our Household Consumer Panel provides a detailed insight into the UK grocery landscape and what shoppers are buying.

Worldpanel Usage

We believe that only if you understand how your product is used will you truly understand how to market to consumers. Kantar Worldpanel has over 30 years’ experience and expertise in Usage Panels giving us knowledge of how fast moving consumer goods are used, when and by whom they are consumed and even what other products were used in the same occasion.

Get in touch

David Buckley
Director, New Business

  • +44 (0) 7943 811660

Our website uses cookies to improve the user experience.By continuing to use this site you agree to our use of cookies. [Cookies policy]