Consumer and Shopper Behaviour

Decoding consumer and shopper behaviour to shape your brand future.

Brands looking for growth need to find more shoppers. But how? With the world’s largest consumer panel, we understand how people think, shop and consume.

Kantar's Worldpanel takes the guesswork out of your major decisions and helps uncover growth opportunities by putting the consumer at the heart of your strategy.

Our Solutions

As global leaders in behavioural research, we deliver the most accurate and comprehensive understanding of real consumer behaviour. Every purchase is captured in detail, so you can better understand shoppers’ choices. Which categories, retailers and brands are growing?

Key Features

Decode shopper behaviour for the most meaningful view

We understand brands and retail dynamics through the choices of 6 billion people in 69 markets, including partners.

Measurement grade data in +500 categories

From Consumer Goods to Food Service and more, our unrivalled consumer panels measure how people cook, clean, care and dress.

Monitoring omnichannel shopping patterns

Track shopper choices, loyalty and behaviours across retailers and channels from convenience to discounters; takeaways and cafés, online and in-store.

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To fulfil your growth potential, you need to evolve with your consumers and become the brand of choice for more people on more occasions. Worldpanel offers unique and multi-dimensional view of human behaviour. What consumption
moments are growing, declining, and emerging?

Key Features

Decode food and drinks occasions driving growth

Worldpanel™ Usage occasion-based panels track every single snack, beverage and meal consumed at home and on-the-go.

Find new space

Expand your portfolio into new growth territories. Close the loop from purchase to consumption connecting people’s routines and motivations with brand choices.

Demand Moments: How the world eats and drinks

Dive into food and drink micro-moments to understand all of the occasions driving growth and uncover hidden opportunities.

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Get a 360º view of individual's behaviour across different channels and demographics to drive your brand's growth. Understand how this behaviour changes over time across skin care, body care, cosmetics, hair, fragrance, male grooming, apparel and footwear.

Key Features

Decode beauty routines and shopper behaviour

Understand men and women’s beauty and personal care regimes to tap into changing consumer habits and identify new opportunities.

Tune into generational variations

Dive into diverse beauty narratives from mature buyers to Gen Z trendsetters to inform marketing strategy, segmentation and NPD.

Discover cross-channel dynamics

Every grooming purchase is captured to help understand shoppers’ choices across channels, whether online, in-store or direct-to-consumer.

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In the fast-changing world of technology and entertainment, you need to be on top of what’s happening. Get the latest market measurement and consumer behaviour trends for the technology sector, and video and music entertainment industries.

Key Features

Decode consumers' technology choices

Monitor brand share, switching and loyalty, to understand the reasons behind consumer tech choice in smartphone, tablet, laptop, wearables and smart speakers.

Understand consumer's path to entertainment purchase

Get unique, detailed and actionable insights by tracking the full subscription consumer journey for video and music streaming services using longitudinal continuous ComTech panels.

Understand drivers of smarphone share changes

Track mobile phone behaviour across the globe, including purchasing of smartphones and how different operating systems are performing per market.

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Survey the people behind actual purchasing decisions to decode what shoppers think about your brand, category or store. Worldpanel's single source surveys convert the voice of our panellists into business actions to win new shoppers and fuel your brand growth.

Key Features

Decode the 'Why'

Use targeted surveys to speak directly to Kantar's Worldpanel™ samples - the same people behind the data in your database.

Quantify the 'Why'

Make attitudes actionable by correlating what consumers think with sales opportunities. Offer evidence-based insights to develop your brand strategy.

100% accurate sample

Find unique, high-quality samples based on actual purchases recorded over time rather than claimed surveys. Survey your actual shoppers.

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Unearth opportunities, predict ROI and make decisions with Worldpanel’s continuous behavioural data and predictive analytics. Whether you’re considering adjusting your assortment or pack size, launching a new product, or optimising your marketing plans, identify the strategy most likely to win.

Key Features

Predispose more people to your brand

Match advertisement exposure to behaviour by measuring shopper response to your marketing activity.

Be more present

Identify the best product range, price and promotion to win new shoppers, and predict your future sales.

Find new space

A shopper-led approach to segment and find new targets, and to evaluate the success of your new product innovations.

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Case studies

Helping Unilever to win with effective promotions

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Innovation for Nestlé in untapped consumption occasions

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Defending Saigon Co-op's leading position

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A local strategy for the launch of Danoninho Petit Pouch

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Overcoming the barriers for salty snacks

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Assessing the impact and opportunities from COVID-19 for Unilever in China

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Inspiration

Sporting events boost beer consumption in Latin America

Budweiser, Heineken and Amstel capitalise on opportunities to engage consumers.

OOH spend lifts across drinks and snacks – without harming take-home sales

The ‘ready to eat’ meal trend grows, as consumers opt for less formal channels in Q2 2024.

Context is king - The data-driven reality of global consumption

Over three years, we analysed 3 million food and drink occasions across nine countries, distilling them into 14 “moments of truth”.

Latest Brand Footprint rankings

The Brand Footprint ranking reveals how consumers around the world today are buying FMCG brands.

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Grocery Market Share Data Visualisation

See what is happening to the grocery market in your region.

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