Kantar Worldpanel -

What you are telling us:

"Help me to better understand my NPD" 

You are telling us that while you recognise a launch was not as ‘big’ as it should have been, you can’t put you finger on what to do differently next time.

The brands we work with ask some big questions:

  • Should we forge ahead with this idea or hit the brakes?
  • Will a new flavour or pack size boost sales and profits?
  • Are we innovating enough?
  • How do we benchmark performance?

At Kantar we have proven expertise in developing and launching successful new products.

In the following pages you can learn more about how we respond to your innovation challenges and help you with new product development. 

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Get in touch

Emily Swann
Senior Consultants, Expert Solutions

Download a one page summary of our Innovation service

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