We believe there are three factors that lead to successful innovation: spotting and quantifying opportunities, creating new value in the market, and a launch strategy based on best practice
As well as detailed measurement of the level of brand innovation in a client’s business, we can help them determine how much there ought to be.
We can examine data on performance, shopper behaviour and the market to clarify whether a proposed innovation will be incremental to the brand or category, and if it will prove sustainable.
If it’s all systems go, we can advise the client on how best to launch the innovation. Using data on every brand launch from the last five years we establish what ‘good performance’ looks like by isolating specific success factors for the brand, category or style of launch. We can also predict ROI.
Post-launch, we quantify the impact achieved in the marketplace and recommend ways to build on the launch in coming months. We tell our clients exactly what to do to make their next launch bigger.
See how our insights can help with your NPD with the interactive on the right: