What you are telling us:
"It is tougher than ever to get a worthwhile return on investment for promotional strategies"
Retailers are continually asking for more and deeper promotions, while activities fail to boost volumes, revenues and profits to the extent they once did.
You are asking us:
- How price-sensitive are consumers?
- How can we stop ‘promotion fatigue’ eroding brand loyalty?
- Will a significant price cut bring in new shoppers?
- Will our plans be incremental?
At Kantar we know how to build, fine-tune and execute strategies that work for brand, retailer, category and shopper.
Get in touch
Product Director, Pricing & Promotion Solutions
- Send a messageRussell Hill