Kantar Worldpanel -

What our clients say:

We need to make marketing more accountable.

As brand campaigns become increasingly multi-media and multi-channel, clients tell us they find it tough to determine what elements of the campaign really had an impact on sales.

The businesses we work want to be able to resolve:

  • Did the campaign bring more buyers in to the brand?
  • Is this the right promotional activity for the brand?
  • Could we achieve the same impact by spending less?
  • What’s the optimal reach and frequency?

Kantar Worldpanel knows how to get a better return on media investment by accurately quantifying the effect that marketing has on purchasing.


Get in touch

Phil Dorsett
Expert Solutions

  • +44 (0)20 8967 4536

Download our one-page summary of Media Impact here

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