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The UK’s most valuable new FMCG brands of 2019

06/02/2020

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Make sure your next innovation is more than just a roll of the dice

Make sure your next innovation is more than just a roll of the dice

Nobody said innovation was easy. Even if your new brand is flying off the shelves, can you be sure it’s not just taking sales from your existing products or encouraging shoppers to swap one similar purchase for another?

Incremental growth which adds value to the category as a whole is the ultimate marker of success. But it’s easier said than done.

Our ranking of 2019’s most successful launches is here to show you how. The ranking sets out last year’s top ten new products in terms of spend, but also crucially ranks them by how much incremental growth they created for the manufacturer and their category overall.

Find out more:

Get in touch to find out how we can help you make sure your next innovation is more than just a roll of the dice.

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Russell Hill

Strategic Insight Director

 

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Read our five rules for innovation

Download the full ranking (PDF)Download the full ranking (PDF)

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