Android vs. iOS

Smartphone OS sales market share evolution

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About this data

This information is based on the research extracted from Kantar's global consumer panel and refers in all cases to three months periods ending the stated month.

Worldpanel ComTech is the largest continuous research consumer mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone.

We track mobile phone behaviour, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage and delivers beyond market share tracking to understand drivers of share changes, market dynamics through consumer insight - the data included in this release is excluding enterprise sales.

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iPhone 13 remains most popular smartphone on the market iOS market share experienced year-on-year share growth despite rising inflation and the cost-of-living crisis. Our latest Worldpanel ComTech OS smartphone data reveals that iOS secured positive y

Our latest Worldpanel ComTech OS smartphone data reveals that iOS secured positive year-on-year installed base growth across the European 5 (France, Germany, Italy, Spain and Great Britain), US, Mainland China, and Japan, despite rising inflation and severe supply chain disruptions caused by the pandemic and subsequent lockdowns.

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