Proportion of UK households purchasing the brand
Average spend per household on the brand
Data taken from over 16,000 branded grocery launches over the last 5 years – not including pack size changes
An upper quartile performance from Q2 position
An average annual performance from Q2 position
A lower quartile performance from Q2 position
Data taken from over 16,000 branded grocery launches over the last 5 years – not including pack size changes