Which stage of the NPD process
would you like to consider?

Pre-launch

Post-launch

What are your target
sales for year 1?

  • £250k
  • £500k
  • £1m
  • £2m
  • £4m
calculate

to meet your target, the
launchshould achieve:

8.21%
Percentile of launches
8.21%
Average penetration
£8.21
of launches achieve this

What is your brand worth
after 12 weeks?

  • £75k
  • £100k
  • £250k
  • £500k
  • £1m
calculate

Forecasted position
after launch

Penetration

Proportion of UK households purchasing the brand

Spend per shopper

Average spend per household on the brand

Data

Data taken from over 16,000 branded grocery launches over the last 5 years – not including pack size changes

Graph key

An upper quartile performance from Q2 position

An average annual performance from Q2 position

A lower quartile performance from Q2 position

Data

Data taken from over 16,000 branded grocery launches over the last 5 years – not including pack size changes