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At Kantar, we look to partner with suppliers who share our moral and ethical values, whilst working to achieve sustainable growth.

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Creative and Effective ads generate more than four times as much profit

5.5%

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Kantar BrandZ research data is uniquely linked to financial outcomes. Our analysis has repeatedly proven that businesses that invest in their brands outperform the market... and that investing in your brand remains the most powerful way to grow.

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Kantar Creative Effectiveness Awards 2025 | Connecting with people in the age of AI

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