Consumer Panels

Understand real shoppers. Tap into our continuous information stream around purchase and usage behaviour.
Consumer Panels
Benefits
01

Get rich, deep insights

We track more than 750,000 consumers worldwide who tell us about their household’s shopping decisions.
02

Find new shoppers and build loyalty

Use our panel insights to broaden your shopper base, and better engage existing shoppers. 
03

Anticipate trends

Spot the patterns that could inform your future strategy, beat competitors, and transform threats into opportunities.
04

Maximise return on investment

Increase point-of-sale effectiveness, and improve your performance via benchmarking and scorecards.

Client results

Child pointing at bubbles

Innovation for Nestlé in untapped consumption occasions

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Child bowling

A local strategy for the launch of Danoninho Petit Pouch

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snacks

Overcoming the barriers for salty snacks

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Featured solutions
Consumer Goods Panel
We monitor FMCG purchases and trends across all retail channels, through the biggest consumer panels globally.
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Food & Beverages Usage Panel
Understand how, when, where and why consumers are consuming types of food and beverage, to make good marketing decisions.
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Health & Beauty Purchase & Usage Panels
Purchase and consumer panels for personal care products, cosmetics and treatments.
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Additional solutions
Out-of-Home Panel
Fashion Consumer Panel
Technology Panel
Worldpanel Plus
Consumer Panel Analytics
Consumption Occasions
Entertainment On Demand Panel
gms-data-viz

Grocery Market Share Data Visualisation

See what is happening to the grocery market in your region.
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Also within Consumer, Shopper & Retail