Consumer panels that measure entertainment purchase and usage patterns
In an environment that is increasingly digitalised, innovations have become the only constant. New products and services appear day-by-day, and the patterns of modern entertainment consumption have little to do with the traditional behaviour we may recall from, let’s say, ten years back. TV on demand or digital books are only a few examples of new technology developments that are fundamentally changing the way we purchase and use entertainment content.
Through Worldpanel Entertainment, Kantar monitors video (DVD and Blu-ray) sale and rental, computer games, music (digital and physical), cinema, books, digital downloading and pay-per-view films. Kantar helps media and technology companies, as well as content producers, anticipate changes in the market.
Kantar helps media and technology companies as well as content producers anticipate changes in the market.
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