Consumer panels for personal care products, cosmetics and treatments
Whether you have a strategic issue covering broad market categories or a specific issue for your particular brand, our dedicated consumer panels have insights across both Purchase and Usage.
Within the FMCG market, personal care products experience very dynamic developments in line with the latest market trends. Covering products from bath, shower, hair care and shaving to cosmetics, dental care and many more, Kantar monitors purchasing of this market through specific consumer panels called Worldpanel Beauty.
In addition to Worldpanel Beauty, Kantar operates usage panels in many countries in order to provide a deeper understanding of the final consumer and how the products are used as part of a personal care regime.