Global mobile phone, tablet and wearable purchasing and usage trends
Kantar utilises Worldpanel ComTech huge consumer panels to define the market in granular detail. Tracking the full path to purchase consumer decision-making journey we monitor brand share, switching and loyalty, and help our clients understand the reasons behind consumer tech choice. Through our longitudinal continuous surveys, we offer our clients unique, detailed and actionable insights using our team of industry recognised experts. Reporting can also be delivered via an interactive online dashboard.
Operational in 21 countries (Argentina, Australia, Brazil, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Romania, Spain, Sweden, Switzerland, UK, USA) Worldpanel ComTech is the reference guide for mobile manufacturers, carriers and industry experts.
Integral to key clients such as Apple, Samsung and Google, Kantar offers brands the ability to answer such questions as:
- How can I design and optimise my marketing strategy to grow market share?
- Where are my new customers coming from and what do they look like?
- What impact are new customers having on my brand?
- How are my customers using their device vs. competitors?
- How do different groups of consumers use their device?
- Is there any correlation between tablet and mobile device owned?
- What is the most popular app genre on my brand vs. competitors?
- What is the probability that my customer stays with my brand at the next purchase point?
Worldpanel ComTech service can provide insights & analysis around the following broad areas:
- Hardware ownership and share of sales
- Consumer demographics
- Usage including named app detail
- Value (spend on handset, bills & apps)
- Tariff (data, call & SMS allowance)
- Drivers of handset purchase
- Customer movement (churn, loyalty & switching)
- Net promoter score
- Customer journey
New product extensions
- TV & Home appliance panels (EU5 & Australia)
- Laptop panel (US & UK)
- Virtual Assistant/Smart Speaker panel (currently in US)
Through Worldpanel ComTech Kantar measures actual consumer behaviour in this very dynamic market to maximise our clients’ product and service sales, increase their customer retention rates and improve their marketing strategies.
Get in touch
Worldpanel ComTech Global Director
- + 44 208 967 4972
- Send a messagePaul Moore