Identity Mapping of the Connected Consumer
Jen Bukich, VP Strategic Partnerships and Business Development at Kantar Worldpanel Shopcom, jointly with Chuck Moxley from 4INFO, will be presenting via a webinar organised by Adweek about "Identity Mapping of the Connected Consumer".
Data overload and the ever-changing digital marketplace have made consumer marketing more challenging than ever, as brands struggle to adapt rapidly enough to sustain market leadership and keep sales growing. Marketers seeking an edge are turning to robust identity mapping as a way to understand and reach their customers and know which campaigns actually drive them to buy.
In this webinar, 4INFO and Kantar Worldpanel Shopcom will address the massive shifts that have left the marketing landscape more complex and the challenges and opportunities brands have in mapping digital identity. You’ll learn how to:
- Determine the strengths and weaknesses in your people-based marketing integration process
- Evaluate potential solutions while avoiding the three little-known traps inherent in matching people to devices and data
- Develop a strategy for taking control of your data and your digital marketing strategy