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This first edition reveals the brands being chosen the most by consumers in China Mainland, Indonesia, South Korea, Malaysia, Philippines, Taiwan and Vietnam.
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31/05/2019 - Latam
Demystifying Millennial families in Latam
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Demystifying Millennial families explores how to understand and reach this target in Latin America.
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16/05/2019 - UK
The UK ranking of the most chosen food brands
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Eating habits are changing too, though the media and social buzz is sometimes out of proportion with the reality.
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16/05/2019 - UK
The UK ranking of the most chosen beverages brands
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The drinks sector experienced a highly eventful year, influenced both positively and negatively by external factors.
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16/05/2019 - UK
The UK ranking of the most chosen diary brands
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The £11 billion dairy and alternatives sector as a whole came under pressure in the last year.
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16/05/2019 - UK
The UK ranking of the most chosen homecare brands
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Previously regarded as a relatively low-involvement sector, the past year has seen one major new development.
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16/05/2019 - UK
The UK ranking of the most chosen health and beauty brands
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The natural trend results in an increase in long hair and beards, with a decrease in the popularity of products using plastic.
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15/05/2019 - Global
Brand Footprint report, the new FMCG ranking is out
DownloadBrand Footprint report, the new FMCG ranking is out Find out more
The new edition reveals 31 FMCG brands have been chosen by consumers over 1 billion times.
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08/05/2019 - Indonesia
Six strategies to grow brands in Indonesia
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The FMCG market in 2018 was stagnant as consumers have rationalized their FMCG consumption.
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26/04/2019 - Latam
2018: A year of record lows and all-time highs in Latam
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Latin America’s FMCG industry ended 2018 at a low point with shoppers buying 0.9% less than 2017.
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25/04/2019 - UK
The who, why and when behind category and brand growth
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Demand Spaces takes the complexity of decision making and distills them into rich targeted segments.
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03/04/2019 - Vietnam
Out Now: Vietnam’s Insight Handbook 2019
DownloadOut Now: Vietnam’s Insight Handbook 2019 Find out more
Vietnam’s fourth annual Insight Handbook is out. Don't miss 2019's consumer trends & behaviours.
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01/04/2019 - Latam
FMCG in Brazil remained challenging during 2018
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Consumption dropped by 2.1% in volume while value grew just 1.5% in 2018 compared to 2017.
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01/03/2019 - UK
How will Brexit affect UK supermarkets?
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The whitepaper explores the measures retailers and suppliers are taking to prepare for Brexit.
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21/02/2019 - Global
Eat, Drink & Be Healthy - How at-home consumption is changing
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How at-home consumption is changing reveals the latest findings about how at-home food & drink consumption is changing across the world.
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24/01/2019 - Global
Innovating for growth - How to measure innovation success beyond sales?
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In our new publication "Innovating for growth" we analysed more than 1,800 new product launches.
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11/01/2019 - Latam
Finding growth in the Brazilian beverages market
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Finding growth in the Brazilian beverages market covers the market dynamic between In & Out of Home performance.
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13/12/2018 - Latam
The new Latam shopper sets the pace of the FMCG market
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The third quarter of 2018 has seen a consolidation of the trends we witnessed in Q2, when for the first time in 10 years volume consumption failed to grow.
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27/11/2018 - Global
Generating incremental growth through promotions
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Promotions are a significant investment for brands and retailers but, how much of this investment generates incremental volume growth?
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17/10/2018 - Asia
The dynamic world of e-commerce in Asia
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This insight paper reveals that Asia has taken the lead in online shopping and FMCG e-commerce value share in the region accounts now for 7.3%.
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Packed with expert views, the report features new Worldpanel Plus insight and practical ways to create stronger connections with consumers through experiences.
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07/09/2018 - Global
Marketing in between the Blurring Boundaries of People
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Blurring Boundaries is an exploration of the changing dynamics in the relationships between people and brands caused by technology.
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20/08/2018 - Vietnam
Understanding Vietnamese media shopping habits
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Understanding Vietnamese shoppers media habits and how this differs by key region.
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31/07/2018 - Latam
Latin cooking: from love to hate
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Only if you understand how your product is used, you will truly understand how to market to consumers. Latin Americans spend 8% of their time (2h/day) cooking.
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19/07/2018 - UK
FragmentNation: Health inequalities in the UK
DownloadFragmentNation: Health inequalities in the UK Find out more
Most people will say they are interested in their health and diet, does this translate into action?
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27/06/2018 - Latam
Consumer Insights Latam: Find the pockets of growth
DownloadConsumer Insights Latam: Find the pockets of growth Find out more
The brand landscape, channel landscape and economic climate have shifted, having an impact in FMCG.
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20/06/2018 - Global
Winning Omnichannel: Finding growth in reinvented retail
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Discover global FMCG and retail trends, and how brands can drive growth through different channels.
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Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report.
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15/05/2018 - Latam
Follow the shopper: changing retail landscape in Latam
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Shoppers in Latin America are more willing than ever to try new retail formats in their quest to get the most from their grocery budgets.
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04/05/2018 - Latam
Just a dollar a day: Latam families' FMCG spend
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FMCG volume sales in Latin America continued to increase in 2017, but the latest Consumer Insights report shows that growth remains slow across the region.
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Out-of-home consumption makes up nearly half (41%) of global spend on snacking and non-alcoholic beverages in the countries included in this report.
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19/04/2018 - Latam
Latam: Cash & Carry booming and blooming
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Once a channel purely for trade customers, Cash & Carry stores are now selling directly to 46 million households across Latin America.
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05/04/2018 - Global
Media investment: Why you should judge in terms of shopper recruitment, too
DownloadMedia investment: Why you should judge in terms of shopper recruitment, too Find out more
Putting the shopper at the heart of media analysis unlocks short and long-term growth. See what it means for brands to boost advertising’s impact on sales.
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Asian brands continue to thrive within their own borders, rising on top of most of the Asian markets in recent years.
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21/11/2017 - Global
The Future of E-commerce in FMCG - 2017 Edition
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The fourth annual Future of E-commerce in FMCG study shows that e-commerce now accounts for 4.6% of all FMCG sales.
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24/08/2017 - Asia
Navigating the Future of FMCG in Asia
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Smartphones, e-commerce and consumer expectations: the trends that will drive FMCG in the future.
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Online grocery in the U.S. is on pace to post $55 billion in sales by 2021.
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Why global hypermarket and supermarket market share shrinks as e-commerce, discounters and traditional formats prosper.
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22/06/2017 - China
China Shopper Report 2017 - Series 1
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China's two-speed growth: in and out of the home
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The report looks at the strategies that brands can employ to achieve a successful new product launch
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A global ranking of the most chosen consumer brands
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Inflation: What it really means for consumers
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19/04/2017 - Latam
Discounters in Latam - A growth opportunity of $700M
DownloadDiscounters in Latam - A growth opportunity of $700M Find out more
Discounters now reach more than 60 million families in Latin America's main cities. In the last year, discounters grew 20% in the region.
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Shopper behaviour beyond the stereotypes in the UK.
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28/02/2017 - Global
An incredible decade for the smartphone: what's next?
DownloadAn incredible decade for the smartphone: what's next? Find out more
The future of mobile is in combining devices, content, and services.
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How Telecoms providers will become the most important brands over the next decade.
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22/12/2016 - Venezuela
Venezuela: A Step Backwards for FMCG Consumption
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Venezuela's thirst for consumption: While the rest of the world is moving forward, FMCG consumption in Venezuela is regressing.
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06/12/2016 - Global
The Serious Business of Health
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As the nation’s waistlines have expanded, so the focus has increased on HFSS (high fat, salt, sugar) categories and brands.
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30/11/2016 - Global
Promotions: Do you know what you don't know?
DownloadPromotions: Do you know what you don't know? Find out more
After decades of ever-increasing FMCG promotions, the proportion sold on deal is now falling.
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25/11/2016 - China
China Shopper Report 2016, Vol. 2
DownloadChina Shopper Report 2016, Vol. 2 Find out more
Online sales continue their decade-long success, and are steadily chipping away at the offline world
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29/09/2016 - Global
The Future of E-commerce in FMCG - 2016 Edition
DownloadThe Future of E-commerce in FMCG - 2016 Edition Find out more
Sales of groceries through e-commerce platforms reached $48 billion. E-commerce growth outpaces the overall FMCG market in the 12 months to June 2016
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The FMCG industry has shifted to a competition that is driven by innovation
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28/06/2016 - China
China Shopper Report 2016 Vol. 1
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Despite the general malaise, some categories are making significant headway, highlighting how the performance of FMCG in China operates at two distinct speeds.
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09/03/2016 - UK
Thoughts On... Rationalising your Range
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With space on the shelf at a premium, how do you decide what to keep?
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07/03/2016 - UK
Thoughts On... Eating and Drinking Out of Home
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Food and drink outside the home is a vast multifaceted market which, in recent years, has become increasingly complex as once-distinct boundaries have blurred.
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23/02/2016 - ComTech
Double Digit Smartphone Market Growth is over
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Nearly everyone now has a mobile phone. Where future sales will come from?
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28/12/2015 - Asia
Asian FMCG brands assert their dominance at home
DownloadAsian FMCG brands assert their dominance at home Find out more
While FMCG growth across Asia is slowing down, local brands now attract 74% of the FMCG spend and grew twice as much as global brands in the last year.
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28/12/2015 - US
U.S. Smartwatch Market Not Ready for Prime Time Yet
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Smartwatch ownership follows the classic early adopter profile – more than two-thirds are male, and one out of three are between the ages of 25 and 34.
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07/07/2015 - Global
Accelerating the growth of e-commerce: 2015 Edition
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FMCG online sales to hit $130 billion by the end of 2025, revealing the true potential for the worldwide FMCG e-commerce market.
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The report shows a continued deceleration in growth for FMCG categories – from 12% in 2011 to 4.4% in 2015. However, this was not uniform across categories...
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23/03/2015 - UK
Thoughts On... The discount retailers
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Should brand list at the discounters? The answer to the question lies in whether a purchase made in these retailers is incremental to a brand’s sales.
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This is an age when consumers use different devices at different times for different purposes. How consumers are juggling their portfolio of devices?
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25/02/2015 - UK
Thoughts On... The British grocery market
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The great grocery revolution: What is really happening to Britain's supermarkets?
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18/11/2014 - China
Shopper Report 2014 - Series 2: Three Things Winner Do Right
DownloadShopper Report 2014 - Series 2: Three Things Winner Do Right Find out more
Despite shopper behaviour remained stable, some brands gained share by adapting themselves to actual shopper behaviour, rather than try to change it.
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08/08/2014 - US
The Smartphone Purchase Experience
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As the market heads towards maturity, future sales rely on converting featurephone users to smartphones as much as luring existing smartphone users to upgrade
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02/07/2014 - China
Shopper Report 2014 - Series 1
DownloadShopper Report 2014 - Series 1 Find out more
China’s FMCG market has slowed dramatically, by two-thirds since 2011. Foreign brands are feeling the most pressure, with 60% of those reviewed losing share.
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16/06/2014 - Global
Accelerating the Growth of Ecommerce in FMCG
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The report reveals strategies for retailers and brands to take advantage of the predicted growth of online sales in the FMCG market.
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28/05/2014 - UK
Thoughts On... Health and Beauty: Making a Pretty Penny
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Health and beauty sales grew 17% in the discounters and 9% in bargain stores - adding a combined £9 million to the market. The high street increased just 1%.
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26/02/2014 - Global
Mobile Trends that Matter Tomorrow
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The key 2013 mobile trends across some of the world’s most important markets and looks at what we can expect from 2014.
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17/01/2014 - UK
Thoughts On... Navigating the Customer Journey
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Now, more than ever, it’s important for retailers to find new ways to stand out – to provide a point of difference in what is becoming a level playing field.
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01/11/2013 - China
Shopper Report 2013 - Series 2: Growing Brands by Understanding What Chinese Shoppers Really Do.
DownloadShopper Report 2013 - Series 2: Growing Brands by Understanding What Chinese Shoppers Really Do. Find out more
It explores how the battle for shoppers has intensified in a changing environment that features slower rates of growth as well as rapid adoption of e-commerce.
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05/09/2013 - UK
Thoughts on...Appetite for Change?
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This report draws on our own shopper, usage and nutrition data to tackle the issues of the obesity crisis, nutritional poverty, possible actions and solutions.
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23/07/2013 - China
Shopper Report 2013 - Series 1: Growing Brands by Understanding What Chinese Shoppers Really Do.
DownloadShopper Report 2013 - Series 1: Growing Brands by Understanding What Chinese Shoppers Really Do. Find out more
Whereas shopper loyalty is important in certain categories, the report finds that market penetration is the most important driver of market share.
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16/07/2013 - UK
Thoughts on...Shopping for Groceries: What if online retail was bigger than Tesco?
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Retailers and manufacturers increasingly are looking to the online shopping market to engage shoppers. This paper looks at shopper missions and behaviours.
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14/12/2012 - China
Shopper Report 2012 - Series 4: Retail Market Evolvement and Shopper Behaviors
DownloadShopper Report 2012 - Series 4: Retail Market Evolvement and Shopper Behaviors Find out more
Modern trade is making vast inroads in Chinas's biggest cities. It now accounts for more than half of all urban sales and is growing at 14% —faster than GDP.
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Retailers and brands of today face challenging trading conditions and increasingly are looking to the online shopping market to engage shoppers.
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17/09/2012 - China
Shopper Report 2012 - Series 3: The Race Between Multinationals and Locals
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A groundbreaking look at how much shoppers spend by region and by city in 26 important consumer products categories ranging from milk to shampoo.
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06/09/2012 - China
Shopper Report 2012 - Series 2: Further Exploration by City Tiers, Regions and Categories
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In a follow-up to our first report we explore shopper behavior across three dimensions: city tier, category nature and development stage, and shopper life stage
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29/06/2012 - China
Shopper Report 2012 - Series 1: What Chinese Shoppers Really Do But Will Never Tell You
DownloadShopper Report 2012 - Series 1: What Chinese Shoppers Really Do But Will Never Tell You Find out more
Shoppers who purchase more frequently in a category tend to buy more brands rather than more of the same brands.
