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22/06/2017 - China
China Shopper Report 2017 - Series 1
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China's two-speed growth: in and out of the home
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The report looks at the strategies that brands can employ to achieve a successful new product launch
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A global ranking of the most chosen consumer brands
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Inflation: What it really means for consumers
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Shopper behaviour beyond the stereotypes in the UK.
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28/02/2017 - Global
An incredible decade for the smartphone: what's next?
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The future of mobile is in combining devices, content, and services.
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How Telecoms providers will become the most important brands over the next decade.
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22/12/2016 - Venezuela
Venezuela: A Step Backwards for FMCG Consumption
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Venezuela's thirst for consumption: While the rest of the world is moving forward, FMCG consumption in Venezuela is regressing.
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06/12/2016 - Global
The Serious Business of Health
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As the nation’s waistlines have expanded, so the focus has increased on HFSS (high fat, salt, sugar) categories and brands.
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30/11/2016 - Global
Promotions: Do you know what you don't know?
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After decades of ever-increasing FMCG promotions, the proportion sold on deal is now falling.
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25/11/2016 - China
China Shopper Report 2016, Vol. 2
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Online sales continue their decade-long success, and are steadily chipping away at the offline world
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29/09/2016 - Global
The Future of E-commerce in FMCG - 2016 Edition
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Sales of groceries through e-commerce platforms reached $48 billion. E-commerce growth outpaces the overall FMCG market in the 12 months to June 2016
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The FMCG industry has shifted to a competition that is driven by innovation
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28/06/2016 - China
China Shopper Report 2016 Vol. 1
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Despite the general malaise, some categories are making significant headway, highlighting how the performance of FMCG in China operates at two distinct speeds.
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09/03/2016 - UK
Thoughts On... Rationalising your Range
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With space on the shelf at a premium, how do you decide what to keep?
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07/03/2016 - UK
Thoughts On... Eating and Drinking Out of Home
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Food and drink outside the home is a vast multifaceted market which, in recent years, has become increasingly complex as once-distinct boundaries have blurred.
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23/02/2016 - ComTech
Double Digit Smartphone Market Growth is over
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Nearly everyone now has a mobile phone. Where future sales will come from?
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28/12/2015 - Asia
Asian FMCG brands assert their dominance at home
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While FMCG growth across Asia is slowing down, local brands now attract 74% of the FMCG spend and grew twice as much as global brands in the last year.
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28/12/2015 - US
U.S. Smartwatch Market Not Ready for Prime Time Yet
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Smartwatch ownership follows the classic early adopter profile – more than two-thirds are male, and one out of three are between the ages of 25 and 34.
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07/07/2015 - Global
Accelerating the growth of e-commerce: 2015 Edition
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FMCG online sales to hit $130 billion by the end of 2025, revealing the true potential for the worldwide FMCG e-commerce market.
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The report shows a continued deceleration in growth for FMCG categories – from 12% in 2011 to 4.4% in 2015. However, this was not uniform across categories...
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23/03/2015 - UK
Thoughts On... The discount retailers
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Should brand list at the discounters? The answer to the question lies in whether a purchase made in these retailers is incremental to a brand’s sales.
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This is an age when consumers use different devices at different times for different purposes. How consumers are juggling their portfolio of devices?
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25/02/2015 - UK
Thoughts On... The British grocery market
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The great grocery revolution: What is really happening to Britain's supermarkets?
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18/11/2014 - China
Shopper Report 2014 - Series 2: Three Things Winner Do Right
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Despite shopper behaviour remained stable, some brands gained share by adapting themselves to actual shopper behaviour, rather than try to change it.
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08/08/2014 - US
The Smartphone Purchase Experience
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As the market heads towards maturity, future sales rely on converting featurephone users to smartphones as much as luring existing smartphone users to upgrade
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02/07/2014 - China
Shopper Report 2014 - Series 1
DownloadShopper Report 2014 - Series 1 Find out more
China’s FMCG market has slowed dramatically, by two-thirds since 2011. Foreign brands are feeling the most pressure, with 60% of those reviewed losing share.
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16/06/2014 - Global
Accelerating the Growth of Ecommerce in FMCG
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The report reveals strategies for retailers and brands to take advantage of the predicted growth of online sales in the FMCG market.
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28/05/2014 - UK
Thoughts On... Health and Beauty: Making a Pretty Penny
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Health and beauty sales grew 17% in the discounters and 9% in bargain stores - adding a combined £9 million to the market. The high street increased just 1%.
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26/02/2014 - Global
Mobile Trends that Matter Tomorrow
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The key 2013 mobile trends across some of the world’s most important markets and looks at what we can expect from 2014.
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17/01/2014 - UK
Thoughts On... Navigating the Customer Journey
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Now, more than ever, it’s important for retailers to find new ways to stand out – to provide a point of difference in what is becoming a level playing field.
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01/11/2013 - China
Shopper Report 2013 - Series 2: Growing Brands by Understanding What Chinese Shoppers Really Do.
DownloadShopper Report 2013 - Series 2: Growing Brands by Understanding What Chinese Shoppers Really Do. Find out more
It explores how the battle for shoppers has intensified in a changing environment that features slower rates of growth as well as rapid adoption of e-commerce.
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05/09/2013 - UK
Thoughts on...Appetite for Change?
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This report draws on our own shopper, usage and nutrition data to tackle the issues of the obesity crisis, nutritional poverty, possible actions and solutions.
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23/07/2013 - China
Shopper Report 2013 - Series 1: Growing Brands by Understanding What Chinese Shoppers Really Do.
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Whereas shopper loyalty is important in certain categories, the report finds that market penetration is the most important driver of market share.
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16/07/2013 - UK
Thoughts on...Shopping for Groceries: What if online retail was bigger than Tesco?
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Retailers and manufacturers increasingly are looking to the online shopping market to engage shoppers. This paper looks at shopper missions and behaviours.
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14/12/2012 - China
Shopper Report 2012 - Series 4: Retail Market Evolvement and Shopper Behaviors
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Modern trade is making vast inroads in Chinas's biggest cities. It now accounts for more than half of all urban sales and is growing at 14% —faster than GDP.
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Retailers and brands of today face challenging trading conditions and increasingly are looking to the online shopping market to engage shoppers.
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17/09/2012 - China
Shopper Report 2012 - Series 3: The Race Between Multinationals and Locals
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A groundbreaking look at how much shoppers spend by region and by city in 26 important consumer products categories ranging from milk to shampoo.
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06/09/2012 - China
Shopper Report 2012 - Series 2: Further Exploration by City Tiers, Regions and Categories
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In a follow-up to our first report we explore shopper behavior across three dimensions: city tier, category nature and development stage, and shopper life stage
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29/06/2012 - China
Shopper Report 2012 - Series 1: What Chinese Shoppers Really Do But Will Never Tell You
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Shoppers who purchase more frequently in a category tend to buy more brands rather than more of the same brands.
