Kantar Worldpanel - www.kantarworldpanel.com

  • 24/05/2017 - Global

    Brand Footprint 2017

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    A global ranking of the most chosen consumer brands  

    Brand Footprint 2017
  • 16/05/2017 - UK

    Thoughts On Inflation

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    Inflation: What it really means for consumers 

    Thoughts On Inflation
  • 06/04/2017 - UK

    Thoughts On Demography

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    Shopper behaviour beyond the stereotypes in the UK. 

    Thoughts On Demography
  • 28/02/2017 - Global

    An incredible decade for the smartphone: what's next?

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    The future of mobile is in combining devices, content, and services. 

    An incredible decade for the smartphone: what's next?
  • 27/02/2017 - Global

    Connecting people to content

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    How Telecoms providers will become the most important brands over the next decade. 

    Connecting people to content
  • 22/12/2016 - Venezuela

    Venezuela: A Step Backwards for FMCG Consumption

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    Venezuela's thirst for consumption: While the rest of the world is moving forward, FMCG consumption in Venezuela is regressing. 

    Venezuela: A Step Backwards for FMCG Consumption
  • 06/12/2016 - Global

    The Serious Business of Health

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    As the nation’s waistlines have expanded, so the focus has increased on HFSS (high fat, salt, sugar) categories and brands. 

    The Serious Business of Health
  • 30/11/2016 - Global

    Promotions: Do you know what you don't know?

    DownloadPromotions: Do you know what you don't know? Find out more

    After decades of ever-increasing FMCG promotions, the proportion sold on deal is now falling. 

    Promotions: Do you know what you don't know?
  • 25/11/2016 - China

    China Shopper Report 2016, Vol. 2

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    Online sales continue their decade-long success, and are steadily chipping away at the offline world 

    China Shopper Report 2016, Vol. 2
  • 29/09/2016 - Global

    The Future of E-commerce in FMCG - 2016 Edition

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    Sales of groceries through e-commerce platforms reached $48 billion. E-commerce growth outpaces the overall FMCG market in the 12 months to June 2016 

    The Future of E-commerce in FMCG - 2016 Edition
  • 29/06/2016 - Philippines

    Innovnation: The New and the Now

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    The FMCG industry has shifted to a competition that is driven by innovation 

    Innovnation: The New and the Now
  • 28/06/2016 - China

    China Shopper Report 2016 Vol. 1

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    Despite the general malaise, some categories are making significant headway, highlighting how the performance of FMCG in China operates at two distinct speeds. 

    China Shopper Report 2016 Vol. 1
  • 19/05/2016 - Global

    Brand Footprint 2016

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    Global FMCG brands challenged as local players grow by $41 billion in 2015, almost double the rate of multinationals 

    Brand Footprint 2016
  • 09/03/2016 - UK

    Thoughts On... Rationalising your Range

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    With space on the shelf at a premium, how do you decide what to keep? 

    Thoughts On... Rationalising your Range
  • 07/03/2016 - UK

    Thoughts On... Eating and Drinking Out of Home

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    Food and drink outside the home is a vast multifaceted market which, in recent years, has become increasingly complex as once-distinct boundaries have blurred.  

    Thoughts On... Eating and Drinking Out of Home
  • 23/02/2016 - ComTech

    Double Digit Smartphone Market Growth is over

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    Nearly everyone now has a mobile phone. Where future sales will come from?  

    Double Digit Smartphone Market Growth is over
  • 28/12/2015 - Asia

    Asian FMCG brands assert their dominance at home

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    While FMCG growth across Asia is slowing down, local brands now attract 74% of the FMCG spend and grew twice as much as global brands in the last year. 

    Asian FMCG brands assert their dominance at home
  • 28/12/2015 - US

    U.S. Smartwatch Market Not Ready for Prime Time Yet

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    Smartwatch ownership follows the classic early adopter profile – more than two-thirds are male, and one out of three are between the ages of 25 and 34. 

    U.S. Smartwatch Market Not Ready for Prime Time Yet
  • 07/07/2015 - Global

    Accelerating the growth of e-commerce: 2015 Edition

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    FMCG online sales to hit $130 billion by the end of 2025, revealing the true potential for the worldwide FMCG e-commerce market. 

    Accelerating the growth of e-commerce: 2015 Edition
  • 03/07/2015 - China

    2015 China Shopper Report

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    The report shows a continued deceleration in growth for FMCG categories – from 12% in 2011 to 4.4% in 2015. However, this was not uniform across categories... 

    2015 China Shopper Report
  • 07/06/2015 - Global

    Brand Footprint 2015

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    Shopping habits reflect a country’s demographics, geography and infrastructures. Values and lifestyles also play a role. 

    Brand Footprint 2015
  • 23/03/2015 - UK

    Thoughts On... The discount retailers

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    Should brand list at the discounters? The answer to the question lies in whether a purchase made in these retailers is incremental to a brand’s sales. 

    Thoughts On...  The discount retailers
  • 05/03/2015 - Global

    Horses for courses

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    This is an age when consumers use different devices at different times for different purposes. How consumers are juggling their portfolio of devices? 

    Horses for courses
  • 25/02/2015 - UK

    Thoughts On... The British grocery market

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    The great grocery revolution: What is really happening to Britain's supermarkets? 

     Thoughts On... The British grocery market
  • 18/11/2014 - China

    Shopper Report 2014 - Series 2: Three Things Winner Do Right

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    Despite shopper behaviour remained stable, some brands gained share by adapting themselves to actual shopper behaviour, rather than try to change it. 

    Shopper Report 2014 - Series 2: Three Things Winner Do Right
  • 08/08/2014 - US

    The Smartphone Purchase Experience

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    As the market heads towards maturity, future sales rely on converting featurephone users to smartphones as much as luring existing smartphone users to upgrade  

    The Smartphone Purchase Experience
  • 02/07/2014 - China

    Shopper Report 2014 - Series 1

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    China’s FMCG market has slowed dramatically, by two-thirds since 2011. Foreign brands are feeling the most pressure, with 60% of those reviewed losing share. 

    Shopper Report 2014 - Series 1
  • 16/06/2014 - Global

    Accelerating the Growth of Ecommerce in FMCG

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    The report reveals strategies for retailers and brands to take advantage of the predicted growth of online sales in the FMCG market. 

    Accelerating the Growth of Ecommerce in FMCG
  • 28/05/2014 - UK

    Thoughts On... Health and Beauty: Making a Pretty Penny

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    Health and beauty sales grew 17% in the discounters and 9% in bargain stores - adding a combined £9 million to the market. The high street increased just 1%. 

    Thoughts On... Health and Beauty: Making a Pretty Penny
  • 23/05/2014 - Global

    Brand Footprint 2014

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    The ranking of brands that are being bought by the most people, the most often, in 35 countries across the food, beverage, health, beauty and homecare sectors. 

    Brand Footprint 2014
  • 26/02/2014 - Global

    Mobile Trends that Matter Tomorrow

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    The key 2013 mobile trends across some of the world’s most important markets and looks at what we can expect from 2014. 

    Mobile Trends that Matter Tomorrow
  • 17/01/2014 - UK

    Thoughts On... Navigating the Customer Journey

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    Now, more than ever, it’s important for retailers to find new ways to stand out – to provide a point of difference in what is becoming a level playing field. 

    Thoughts On... Navigating the Customer Journey
  • 01/11/2013 - China

    Shopper Report 2013 - Series 2: Growing Brands by Understanding What Chinese Shoppers Really Do.

    DownloadShopper Report 2013 - Series 2: Growing Brands by Understanding What Chinese Shoppers Really Do. Find out more

    It explores how the battle for shoppers has intensified in a changing environment that features slower rates of growth as well as rapid adoption of e-commerce.  

    Shopper Report 2013 - Series 2: Growing Brands by Understanding What Chinese Shoppers Really Do.
  • 05/09/2013 - UK

    Thoughts on...Appetite for Change?

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    This report draws on our own shopper, usage and nutrition data to tackle the issues of the obesity crisis, nutritional poverty, possible actions and solutions. 

    Thoughts on...Appetite for Change?
  • 23/07/2013 - China

    Shopper Report 2013 - Series 1: Growing Brands by Understanding What Chinese Shoppers Really Do.

    DownloadShopper Report 2013 - Series 1: Growing Brands by Understanding What Chinese Shoppers Really Do. Find out more

    Whereas shopper loyalty is important in certain categories, the report finds that market penetration is the most important driver of market share.  

    Shopper Report 2013 - Series 1: Growing Brands by Understanding What Chinese Shoppers Really Do.
  • 16/07/2013 - UK

    Thoughts on...Shopping for Groceries: What if online retail was bigger than Tesco?

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    Retailers and manufacturers increasingly are looking to the online shopping market to engage shoppers. This paper looks at shopper missions and behaviours. 

    Thoughts on...Shopping for Groceries: What if online retail was bigger than Tesco?
  • 02/05/2013 - Global

    Brand Footprint 2013

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    The first ranking of the most chosen global FMCG brands by Kantar Worldpanel reveals the brands that are being bought by the most consumers, the most often. 

    Brand Footprint 2013
  • 14/12/2012 - China

    Shopper Report 2012 - Series 4: Retail Market Evolvement and Shopper Behaviors

    DownloadShopper Report 2012 - Series 4: Retail Market Evolvement and Shopper Behaviors Find out more

    Modern trade is making vast inroads in Chinas's biggest cities. It now accounts for more than half of all urban sales and is growing at 14% —faster than GDP. 

    Shopper Report 2012 - Series 4: Retail Market Evolvement and Shopper Behaviors
  • 16/11/2012 - UK

    Thoughts on...Online on Track?

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    Retailers and brands of today face challenging trading conditions and increasingly are looking to the online shopping market to engage shoppers. 

    Thoughts on...Online on Track?
  • 17/09/2012 - China

    Shopper Report 2012 - Series 3: The Race Between Multinationals and Locals

    DownloadShopper Report 2012 - Series 3: The Race Between Multinationals and Locals Find out more

    A groundbreaking look at how much shoppers spend by region and by city in 26 important consumer products categories ranging from milk to shampoo. 

    Shopper Report 2012 - Series 3: The Race Between Multinationals and Locals
  • 06/09/2012 - China

    Shopper Report 2012 - Series 2: Further Exploration by City Tiers, Regions and Categories

    DownloadShopper Report 2012 - Series 2: Further Exploration by City Tiers, Regions and Categories Find out more

    In a follow-up to our first report we explore shopper behavior across three dimensions: city tier, category nature and development stage, and shopper life stage 

    Shopper Report 2012 - Series 2: Further Exploration by City Tiers, Regions and Categories
  • 29/06/2012 - China

    Shopper Report 2012 - Series 1: What Chinese Shoppers Really Do But Will Never Tell You

    DownloadShopper Report 2012 - Series 1: What Chinese Shoppers Really Do But Will Never Tell You Find out more

    Shoppers who purchase more frequently in a category tend to buy more brands rather than more of the same brands. 

    Shopper Report 2012 - Series 1: What Chinese Shoppers Really Do But Will Never Tell You

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