Insights
Kantar Worldpanel - www.kantarworldpanel.com

  • 20/02/2019 - Latam

    Valeria Berlfein: “We consume differently when OOH”

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    Our Expert Solutions Director in LATAM, looks at the importance of OOH market in the region. 

    Valeria Berlfein: “We consume differently when OOH”
  • 06/02/2019 - Global

    Dominic Sunnebo: “People hold onto their phones longer"

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    Our Global Strategic Insight Director at Kantar Worldpanel ComTech, talks about smartphone trends. 

    Dominic Sunnebo: “People hold onto their phones longer"
  • 23/01/2019 - Global

    Kerry Corke: “Measure purchase to optimise media spend”

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    Kerry Corke, our Global Media Director, looks at how using purchase data can help brands make better advertising decisions in a complex media environment. 

    Kerry Corke: “Measure purchase to optimise media spend”
  • 27/12/2018 - Global

    Maria Josep Martínez: “70% of coffee spend is OOH”

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    Maria Josep Martínez-Abarca, Global Director of Out of Home (OOH) and Usage Food, considers the scope of the OOH market for food and drink brands. 

    Maria Josep Martínez: “70% of coffee spend is OOH”
  • 05/12/2018 - Global

    Benjamin Cawthray: “Benchmark within your category”

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    The key learnings from this years’ report is the importance of in-market execution, looking specifically at the market or county.  

    Benjamin Cawthray: “Benchmark within your category”
  • 21/11/2018 - Latam

    Virginia Garavaglia: “Growth needs realistic targets”

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    In this edition of Perspectives, Virginia Garavaglia, Marketing Director for Latin America, looks at what brands need to do for growth. 

    Virginia Garavaglia: “Growth needs realistic targets”
  • 12/11/2018 - Ireland

    David Berry: "Innovation in OOH has been really strong"

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    Our Managing Director Ireland explains how the economy has performed, what this means for retail and where growth is likely to come from in the future. 

    David Berry: "Innovation in OOH has been really strong"
  • 24/10/2018 - China

    Jason Yu: “The new retail is a new reality for brands”

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    Asia witnessed the evolution of new retail that is the integration of the online and offline worlds. Jason Yu, Managing Director Greater China, talks about it. 

    Jason Yu: “The new retail is a new reality for brands”
  • 10/10/2018 - Global

    Stéphane Roger: “Growth is a mix of online and offline"

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    Our expert provides brands with some tips to find growth in retail and evolve faster in e-commerce, and explains what to expect in the coming years. 

    Stéphane Roger: “Growth is a mix of online and offline"
  • 25/09/2018 - UK

    Alison Martin: “Growth is about finding new shoppers”

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    Our Marketing and Communications Director at the UK, Ireland and US, speaks about brands in the UK and how they can still find room for growth.  

    Alison Martin: “Growth is about finding new shoppers”
  • 12/09/2018 - Global

    Paul Murphy: "People are not that loyal to brands"

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    Our Analytics and Insight Director focuses on how brands grow, what would their to-do list look like and which questions remain yet unanswered on this subject. 

    Paul Murphy: "People are not that loyal to brands"
  • 30/08/2018 - India

    K. Ramakrishnan: "India's brands landscape is changing"

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    Our General Manager in India talks about how FMCG has been influenced by the latest regulation changes and what are the prospects for this market. 

    K. Ramakrishnan: "India's brands landscape is changing"
  • 16/08/2018 - UK

    Jo Smith: "Retailers are revisiting promotions in UK"

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    Jo Smith, Business Development Director UK, goes over three of the most topical subjects in the UK market place: online shopping, own labels and promotions. 

    Jo Smith: "Retailers are revisiting promotions in UK"
  • 01/08/2018 - Latam

    Cecilia Alva: "Latin American seniors choose premium and spend more"

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    Consumers over 50 years old are key for the FMCG industry in Latin America. We talk about that with Cecilia Alva, Clients & New Business Director in Latam. 

    Cecilia Alva: "Latin American seniors choose premium and spend more"
  • 25/07/2018 - UK

    Tim Kidd: "There's not a single magic formula for growth"

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    Tim Kidd, European Managing Director, explains how the changing political situation in Europe is affecting the FMCG market and provides tips for finding growth. 

    Tim Kidd: "There's not a single magic formula for growth"
  • 18/07/2018 - Indonesia

    Venu Madhav: "Indonesian growth comes from smaller towns and rural areas"

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    Venu Madhav, General Manager of Indonesia, talks about the economy of the country, his FMCG prospects and the changing purchase behaviour of Indonesians. 

    Venu Madhav: "Indonesian growth comes from smaller towns and rural areas"

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