Kantar Worldpanel - www.kantarworldpanel.com

How the COVID-19 is transforming FMCG: omnichannel view

Our most comprehensive global omnichannel research yet, based on data from across 52 countries, enables us to provide a unique picture of retail and shopper dynamics before and during the lockdown. We are also starting to understand which of these changes will be permanent. In this webinar, Stéphane Roger, Global Retail and Shopper Director, shares with you the main findings that will help FMCG players navigate the new retail environment.

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Consumer panels

Through continuous monitoring, advanced analytics and tailored solutions, Kantar inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

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Changing consumer choices in a promising 2020

It’s every brand’s desire to be chosen and, as consumer choices are changing very rapidly, this is becoming more complex. Hear from our experts on the trends that brands should be aware of to make 2020 a promising year for changing consumer choices.

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Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

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Winning food & drink occasions out-of-home

Our new publication delves into the out-of-home dynamics that show an increase in spend globally. It also showcases the increasing importance of food technology and how this is driving spend for home delivery and take-aways – capturing occasions from cooking at home.

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Latest News

  • Ecommerce soaring during COVID-19

    Ecommerce soaring during COVID-19

    The growth of ecommerce has accelerated during COVID-19 across markets and demographics.

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  • Signs of cautious optimism in Irish grocery market

    Signs of cautious optimism in Irish grocery market

    The latest figures on take-home grocery sales in the 12 weeks to 14 June 2020.

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  • Spotify is shaking off the competition in the UK audio

    Spotify is shaking off the competition in the UK audio

    Kantar’s Entertainment On-Demand service shows the Swedish brand continues to rule music streaming

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  • Online grocery growth clicks up as lockdown continues

    British supermarket sales increased by 13.7% year on year in the 12 weeks to 14 June 2020.

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  • 2020 Edition of Indonesia Urban Brand Footprint

    2020 Edition of Indonesia Urban Brand Footprint

    The 2020 edition of Indonesia Urban Brand Footprint, The Most Chosen Consumer Brands is available

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  • Britain’s most chosen homecare brands

    Britain’s most chosen homecare brands

    Our ranking of the most chosen homecare brands reveals the continued impact of the Mrs Hinch effect.

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In the Media

  • 09/07/2020 - The Economist

    Food: Britons are defrosting decades-old diets

    With many offices only half-open and most children off school, more meals are being eaten at home. Spending on groceries in the week to June 27th was 13% higher than a year ago, according to IRI , a research firm. Because fewer people are commuting, mealtimes have changed. "Evening meals will be earlier, breakfast will be later," says Giles Quick of Kantar, another research outfit. Family meals are more frequent and more orderly—a main course followed by a dessert. Mr Quick, who is 61, says it reminds him of his childhood.

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  • 02/07/2020 - Financial Times

    UK supermarkets not in line to deliver super profits

    Kantar estimates that sales of food and drink on the go, worth £347m to supermarkets in June 2019, were down by a third in early June this year.

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  • 29/06/2020 - The Irish Times

    Irish shoppers continued to stockpile as lockdown came to a close

    Data from Kantar shows consumers spent extra €628m on grocery items The habit of stockpiling groceries doesn't appear to have fallen away with Irish shoppers spending almost 25 per cent more in the 12 weeks to June 14th than they did last year. Shoppers spent an additional €628.7 million on groceries than in the same period last year as people made "fewer, larger trips to the supermarket", Kantar retail analyst Emer Healy said.

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  • 28/06/2020 - BBC

    The foods we are all eating during lockdown

    Sausages have been eaten in six million more weekly meals, says research firm Kantar, partly due to a surge in barbecues and also a return to comfort food favourites toad-in-the-hole and bangers and mash.

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  • 26/06/2020 - Retail Times

    Online beauty sales soar during lockdown, Kantar reports

    New Kantar findings show that online beauty sales jumped 100% during the 12 weeks to 31 May 2020 while stores were closed due to stay-at-home advice from Government. The uplift saw more people than ever before, 8.7% of the population, shop for beauty products online in May, overtaking the high street for the first time. Matthew Maxwell, strategic insight director at Kantar, comments: "In normal times, around 4.7% of the population typically shopped for beauty on the web."

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  • 24/06/2020 - WARC

    How FMCG brands can respond to change after COVID-19

    Jess Smith says: 'Pronouncing dramatic change has become a cliché for our times. But there is little doubt that the COVID-19 pandemic has had a significant impact on consumer behaviour, especially when it comes to FMCG shopping. Will I ever pop into a Tesco Express on my lunch hour again? It's still hard to imagine. Thus it is unsurprising that UK grocery sales through digital channels have grown by 75% according to Kantar data.'

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