Kantar Worldpanel -

Worldpanel Baby

Babies are the important target, who represent nearly 37% of the population - we are talking about approximately 9.8 millions boys and girls (aged between 0 and 6) in Indonesia. For Indonesian consumers, family value is highly important and kids are at the central of attention. In addition, parents want to buy the best for their kids – those things that were not available for them in the past.

These facts prove the high potential of baby products in Indonesia market. Therefore, to ensure accuracy on hard to reach baby care markets we have developed a specialist panel in baby sector

Definition: Continuously and regularly tracks the purchase behaviours of the urban mothers

Coverage: Urban Indonesia

Sample size: 3,000+ households with babies from 0-72 months

Categories: 13+ baby categories

Date: Back data from 2011

Get in touch

Fanny Murhayati
Marketing Director, Marketing

  • +6221 29392697

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