Household Purchase Panel

At Kantar Worldpanel we monitor FMCG purchases and trends across all retail channels through the biggest consumer panels globally. By constantly monitoring the market, Kantar Worldpanel offers accurate benchmarks showing how brands and retailers are currently performing based on key measures such as sales, purchase occasions, penetration, loyalty and many others. Our dedicated consumer experts use those measures to deliver actionable FMCG insights helping shape and support your marketing and communication strategies and your trade opportunities.

 

Urban Household Panel

 

Definition: Continuously and regularly tracks the purchase behaviours of the urban households for in-home regular consumption

Coverage: Sumatera Urban, Java Urban, Other Island

Sample size: 5,680 households

Categories: Tracking 70+ FMCG categories (includes food, beverages, personal and household care)

Date: Back data from 2011

 

Rural Household Panel

 

Definition: Continuously and regularly tracks the purchase behaviours of the rural households for in-home regular consumption

Coverage: Sumatera Rural and Java Rural

Sample size: 1,320 households

Categories: Tracking 70-+ FMCG categories (includes food, beverages, personal and household care)

Date: Back data from 2012

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Fanny Murhayati
New Business Development Director

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  Fanny Murhayati