Household Purchase Panel
At Kantar we monitor FMCG purchases and trends across all retail channels through the biggest consumer panels globally. By constantly monitoring the market, Kantar offers accurate benchmarks showing how brands and retailers are currently performing based on key measures such as sales, purchase occasions, penetration, loyalty and many others. Our dedicated consumer experts use those measures to deliver actionable FMCG insights helping shape and support your marketing and communication strategies and your trade opportunities.
Urban Household Panel
Definition: Continuously and regularly tracks the purchase behaviours of the urban households for in-home regular consumption
Coverage: Sumatera Urban, Java Urban, Other Island
Sample size: 5,680 households
Categories: Tracking 70+ FMCG categories (includes food, beverages, personal and household care)
Date: Back data from 2011
Rural Household Panel
Definition: Continuously and regularly tracks the purchase behaviours of the rural households for in-home regular consumption
Coverage: Sumatera Rural and Java Rural
Sample size: 1,320 households
Categories: Tracking 70-+ FMCG categories (includes food, beverages, personal and household care)
Date: Back data from 2012
Get in touch
Fanny Murhayati
New Business Development Director
- +62-21 2939 2697
- Send a messageFanny Murhayati