News Centre
Kantar Worldpanel - www.kantarworldpanel.com
Press releases

Thoughts On: The Irish Family

09/11/2017

Share

Thoughts On: The Irish Family

The Irish Family is changing.

The average number of children in a household has declined steadily to just 1.38, and the days of the stereotypically large Irish family are fading fast. They’re also shopping differently; families are making 23 more shopping trips a year than they were five years ago and are increasingly seeking refuge behind a laptop screen – spending an incredible €107 million on online grocery shopping over the past year.

Understanding how this changing family unit shops, how they eat and their attitudes to food and drink is vital for brands and retailers alike.

In our latest paper, Thoughts On: The Irish Family, we delve into how brands and retailers can take advantage of the significant spend by families.

Visit our publications page to download a copy of the report.

Get in touch

David Berry

Managing Director, Ireland

 

Contact the author

Get in touch


Newsletter

Print this page

Social
Newsletter
Twitter
LinkedIn
Facebook