In a world of increasing marketing "noise", the competition for customers' attention and loyalty is greater than ever.

Kantar Worldpanel Shopcom provides you with unrivalled data and analytics to help your brands to connect with consumers more meaningfully. So, the resources you put in align with the results you get out.


The most accurate, flexible and scalable source of actual purchase behaviour data.

Shopcom data assets are a blend of CPG, retail and class of trade shopper data covering 90% of all US household spending patterns from 450+ retailers across 680 categories and 18,500 brands.


We use quantitative precision to paint a holistic picture of your customers' purchase behaviors. We answer the critical questions at the heart of any communications program: What did consumers see and hear, and what did they do as a result? How can the answers drive improvement across your portfolio?

Data Platform

Communications power begins with knowledge. And knowledge depends on being able to see - and connect - all that counts.

The foundation of this knowledge is the Shopcom purchase database – a multi-channel anonymized, single-source, customer-level purchase database covering 90% of all US household spending patterns from 450+ retailers across 680 categories and 18,500 brands across CPG, retail product, and retailer verticals.

Via its privacy-compliant, name and address-based data connection platform, Kantar Worldpanel Shopcom connects its purchase data to media consumption data to create a more holistic view of consumer audiences, activation of more impactful brand communication and more profitable brand-consumer relationships.





Want to know more about how Kantar Worldpanel Shopcom can help you better connect with consumers?

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Kantar Worldpanel is the global expert in shoppers’ behaviour. Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

With over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, Kantar Worldpanel turns purchase behaviour into competitive advantage in markets as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.

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