Tesco and Morrisons rise to top the big four

The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks to 25 February 2018, show that grocery sales have increased in value by 3.2% compared to the same time last year.  This marks the 12th consecutive period in a row that total market sales have exceeded ...

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Staying in the game in Vietnam

In the context of improved economic indicators, the fast-moving consumer goods (FMCG) market performed better in both Urban 4 cities (Ho Chi Minh City, Hanoi, Da Nang, and Can Tho) and Rural in 2017. While the Urban market retained its momentum, Rural recovered slowly but is not stable just yet. As ...

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‘New Seniors’, the key for future growth in Latam

In times when everyone is focusing on granular targets, we have decided to take a closer look at our seniors, who are set to become the largest group in a decade bringing challenges as well as opportunities for most brands. Families of two people aged over 50 years old account for 1 ...

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Starting the day off right

Skipping our way to lunch As Brits eat breakfast more often, skipped breakfast occasions are declining by -1%, although when we do eat breakfast, we’re most likely to do so at home. In fact, over 90% of the UK’s breakfasts are eaten at home - versus 67% of other meals. Even though, ...

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The future of FMCG in Vietnam

Vietnamese consumers keep changing, and at a faster pace. We continue seeing changes in their thoughts, perceptions, and shopping behavior. As such, current brands and products could find themselves obsolete and off the shelf if they don’t adapt and evolve too. Moving quickly to understand and capture these changes is essential ...

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International Women’s Day – female purchasing power!

March 8th is International Women’s Day, a global event that that celebrates the cultural successes of women, as well as commemorating their struggle for equality. Part of gaining political, social, and economic independence is the pivotal role that women play as consumers. To mark the day, we uncover insights about modern ...

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