Report: Finding new shoppers through advertising

Kantar Worldpanel has just launched a new report: "Media investment: Why you should judge in terms of shopper recruitment, too". By the end of 2018 the global media industry is set to be worth over $550 billion. With this number growing and consumer packaged goods (CPG) brands making up a quarter of ...

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Promotions in Saudi Arabia:How to avoid a zero-sum game

Promotions in Saudi Arabia are only seen across modern trade, but in recent times have been so significant they’ve eroded value for both retailers and brands. In this short article, we will use an example category to explain the downward spiral that needs to be avoided, and how to use promotions ...

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The Beast from the East fails to freeze grocery sales

The latest grocery market share figures published today for the 12 weeks to 25 March 2018, show that grocery sales have increased in value by 2.5% compared to this time last year despite adverse weather conditions disrupting shoppers.     Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, comments: “The Beast ...

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Irish grocery market fends off the Beast from the East

The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks ending 25 March 2018, show that the Irish grocery market brushed off the Beast from the East to post strong sales growth of 3.8%.  Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Although shoppers had upped ...

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Huawei launches new P20 series

Dominic Sunnebo shares his first impressions having tested the new devices at a pre-briefing on 7th March. The Huawei P20 Series was launched at an event in Paris on 27th March.  When you ship 153 million Smartphones in one year, the days of being described as a challenger brand quickly fall ...

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