Brand Footprint report, the new FMCG ranking is out

Brand Footprint reveals 31 FMCG brands have been chosen by consumers over 1 billion times Globally, Coca-Cola is the world’s most chosen consumer brand for the seventh year running and leads this exclusive ‘billionaire club’ Key facts 17 global brands were chosen from the shelves over one billion times in 2018 and are part ...

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The UK Brand Footprint report - 2019

Alongside the publication of the seventh Global Brand Footprint report we have created five sectors specifically focussed on the UK, assessing brand choices over the last year. Covering food, beverages, dairy, homecare and health & beauty these reports include the top 20 brands chosen by consumers in each sector as well as ...

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Record for Irish retailers as Bank Holiday boost growth

Sales in the Irish grocery market hit record levels as shoppers splashed out €208.2 million in the Easter week alone helping the overall sector grow by 4.1% in the 12 weeks to 21 April 2019, according to the latest figures from Kantar.  Meanwhile, SuperValu’s return to growth means all the major ...

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UK: Shift in focus needed as entertainment market cools

A quiet quarter in the physical entertainment market in the UK was punctuated by shoppers seeking more for their money according to Kantar data for the 12 weeks to 7 April.  A decline in shopper numbers, fewer major gaming and music releases and store closures for HMV meant the overall market ...

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Spaniards look for well-being and simplicity in Beauty

The consumption of beauty products is changing in Spain. It is marked by consumers paying more attention to care and well-being, the search for good prices and the practice of simpler routines. The latest study by Kantar for Stanpa, the National Perfumery and Cosmetics Association in Spain, analyses how the personal ...

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Six strategies to grow brands in Indonesia

Although Indonesia’s economy performed fairly well in 2018, the FMCG market was stagnant as consumers have rationalized their FMCG consumption. Our new paper identifies the growth strategies brands can employ. Venu Madhav, General Manager of Indonesia, Worldpanel Division, Kantar  explained that “2019 is an exciting year albeit a challenging one as consumers have ...

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