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FMCG Monitor: Q3 2021

14/12/2021

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FMCG Monitor: Q3 2021

Kantar's FMCG Monitor presents an overview on the Philippine economic situation and a deep dive on how the Philippine FMCG landscape is performing in the recent quarter. The report includes a snapshot of FMCG performance across key regions, SECs, channels and retailers in the Philippines. It also features a Spotlight topic every quarter that explores interesting FMCG movements and trends to watch out for.

Key Highlights:

ECONOMIC SITUATION – The recent lockdowns in Q3 softened economic recovery however, growth is anticipated as mobility starts to improve.

SHOPPING BEHAVIOR - Filipino homes reduced spending given the recent imposition of ECQ and rise of employment. However, we’re anticipating an uptick from improved mobility at the end of Q3.

CHANNEL LANDSCAPE - Homes continue to value Traditional Trade and proximity channels such as SSS, Market stalls, groceries, and CVS.

SPOTLIGHT –Most shoppers are still purchasing in online FMCG, mostly in personal care.

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Des Deocareza

New Business Development Head

 

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Des Deocareza

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