FMCG Monitor: Q2 2019
As inflation continue to stabilize within the government’s target, Household spending, including FMCG spending, has increased. Higher spend per trip is still the primary source of growth but frequency has also been picking up recently. This is seen across SECs and regions.
With higher spend per trip as primary source of growth, Hyper-supers, where higher budget per visit is allotted, continue to be the key channel squeezing the shares of sari-sari stores.
And with more of the members, either working adults or pensionados, opportunity is also seen in targeting the adult Filipino families as they have higher income, are heavier spenders and spend higher than the average Filipino families.