FMCG Monitor: Q2 2021
Kantar's FMCG Monitor presents an overview on the Philippine economic situation and a deep dive on how the Philippine FMCG landscape is performing in the recent quarter. The report includes a snapshot of FMCG performance across key regions, SECs, channels and retailers in the Philippines. It also features a Spotlight topic every quarter that explores interesting FMCG movements and trends to watch out for.
ECONOMIC SITUATION - Philippine economy improved in 2nd quarter vs drastic decline last year. But economy has not fully yet recovered and is still far from pre-pandemic baseline.
SHOPPING BEHAVIOR - Filipino homes are gradually spending more than last year but still spending less pre-pandemic. Food generally remains a priority. The deprioritized impulse/snacks, personal and household care needs are recovering but still lower than pre-pandemic level.
CHANNEL LANDSCAPE - As mobility restrictions ease up recently, shoppers are going back to their usual channel choice, SSS. Nevertheless, they remain open to smaller channel formats like groceries, CVS, and market stalls.
SPOTLIGHT - As recovery is on its way, upcoming 2022 election may bring more optimism and contribute to FMCG spending among Filipino homes – mostly lower-income households.