FMCG Monitor: Q3 2020

Kantar's FMCG Monitor presents an overview on the Philippine economic situation and a deep dive on how the Philippine FMCG landscape is performing in the recent quarter. The report includes a snapshot of FMCG performance across key regions, SECs, channels and retailers in the Philippines. It also features a Spotlight topic every quarter that explores interesting FMCG movements and trends to watch out for.

In the latest issue, the Philippine economic contraction continues in Q3 but slower compared to previous quarter. Headline inflation rate is currently stable at 2.5%, still within government’s full-year target. However, in-home FMCG performance now shows the full impact of the strict regulations as it slides to -6.3% as of MAT September 2020.

As lockdown measures are further relaxed, hard-hit demographics, megasectors and channels are starting to recover in the recent months. Sari-sari stores, which plays a big part in the Philippine FMCG landscape, is starting to regain shopper’s spending via more trips across markets – especially for beverages