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Purchasing Konfidence: Q1 2019

13/09/2019

Purchasing Konfidence: Q1 2019

How did the Purchasing Konfidence of Filipino homes progressed in Q1 2019?

Purchasing Konfidence is a quarterly report that gives you an indication on the degree of optimism Filipino Urban households are expressing. This is done by looking at their attitude regarding current and future economic situation and their real behaviors in FMCG spending.

Specifically, this takes into account three components:

  • Purchasing Capability - How Filipino consumers perceive the prices changes, their financial situation for the time being as well as for the next 12 months?
  • Willingness to Buy - Are Filipino shoppers willing to spend money to make their life easier, to spend freely when buying grocery, to make a major purchase?
  • Real Purchase - What is their real purchase behavior?

Kantar saw a boost in the Purchasing Konfidence of Filipino Urban households in Q1 2019 with an index of 0.2 from -1 in the previous quarter, and -9 in the same period of last year.

Besides homes having heavier spending in FMCG including non-essential goods, Filipinos are looking forward to a better financial state. This is due to the favorable prices eyed in the subsequent months. Better perception towards purchase capacity (capability index of 7 from 5 in Q1 2018) led to inclination of homes to spend (willingness index of -29 from -35 in Q1 2018).

Purchasing Konfidence in Q1 2019 is up with the contribution of all said three components.

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Des Deocareza
New Business Development Head

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