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Purchasing Konfidence: Q2 2019

18/10/2019

Purchasing Konfidence: Q2 2019

Which component had dampened the Purchasing Konfidence of Filipino homes?

Purchasing Konfidence is a quarterly report that gives you an indication on the degree of optimism Filipino Urban households are expressing. This is done by looking at their attitude regarding current and future economic situation and their real behaviors in FMCG spending.

Specifically, this takes into account three components:

  • Purchasing Capability - How Filipino consumers perceive the prices changes, their financial situation for the time being as well as for the next 12 months?
  • Willingness to Buy - Are Filipino shoppers willing to spend money to make their life easier, to spend freely when buying grocery, to make a major purchase?
  • Real Purchase - What is their real purchase behavior?

In Q2 2019, Kantar observed a slowdown in Purchasing Konfidence among Filipino Urban households as the index dropped to -6 from 0.2 in the previous quarter, and -5 in the same period of last year.

Filipinos remained to have an optimistic view on their current and future economic situation that has positively impacted the degree oftheir willingness to spend. However, this was not translated in their real spending behavior towards FMCG as index of actual spending diminished to -2 from +6 of Q2 2018.

Although two of the three components showed contribution, turnaround of real purchase caused a slump in Purchasing Konfidence.

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Des Deocareza
New Business Development Head

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