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Purchasing Konfidence: Q2 2018

28/09/2018

Purchasing Konfidence: Q2 2018

How confident are the Filipino households after the implementation of TRAIN?

Purchasing Konfidence is a quarterly report that gives you an indication on the degree of optimism Filipino Urban households are expressing. This done by looking at their attitude regarding current and future economic situation and their real behaviors in FMCG spending.

Specifically, this takes into account three components:

  • Purchasing Capability - How Filipino consumers perceive the prices changes, their financial situation for the time being as well as for the next 12 months?
  • Willingness to Buy - Are Filipino shoppers willing to spend money to make their life easier, to spend freely when buying grocery, to make major purchase?
  • Real Purchase - What is their real purchase behavior?

Purchasing Konfidence of Filipino Urban households is now at -5 points, coming from -9 points in previous quarter and -11 points in same period last year.

There are more households now who are spending more on their in-home FMCG purchases which could be attributed to the rise in prices of goods.

However, improvement in purchasing behavior is being pulled down by their unwillingness to spend. Also, Purchasing Capability continues to dip as households felt the strong price increase, and even predict inflation to continue to worsen in the upcoming months. 

For more information, you can download the report here

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Des Deocareza
New Business Development Head

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