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Purchasing Konfidence: Q3 2017

10/12/2017

Purchasing Konfidence: Q3 2017

Did the Purchasing Konfidence of Filipino Households improve in Q3 2017?

Purchasing Konfidence is a quarterly report that gives you an indication on the degree of optimism that Filipino Urban households are expressing. This is done by looking at their attitude regarding the current and future economic situation and their real behaviors in FMCG spending.

Specifically, this takes into account three components:

  • Purchasing Capability - How Filipino consumers perceive the prices changes, their financial situation for the time being as well as for the next 12 months?
  • Willingness to Buy - Are Filipino shoppers willing to spend money to make their life easier, to spend freely when buying grocery, to make major purchase
  • Real Purchase - What is their real purchase behavior?

Purchasing Konfidence of Filipino urban households continue to decline in Q3 2017 and is now at -11.8 points. Bulk of the population feels that price increases have slowed down while there are now others who say that it will strongly increase in the upcoming months. In addition to this, their lack of willingness to spend continue to take a toll on their real FMCG purchasing behavior.


For more information, you can download the report here

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Des Deocareza
New Business Development Head

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