Purchasing Konfidence: Q4 2016
How is the Purchasing Konfidence of Filipino Urban Households in Q4 2016?
Purchasing Konfidence is a quarterly report that gives you an indication on the degree of optimism Filipino Urban households are expressing through their attitude regarding current and future economic situation and their real behaviors in FMCG spending.
This is done by looking at three components:
- Purchasing Capability - How Filipino consumers perceive the prices changes, their financial situation for the time being as well as for the next 12 months?
- Willingness to Buy - Are Filipino shoppers willing to spend money to make their life easier, to spend freely when buying grocery, to make major purchase
- Real Purchase - What is their real purchase behavior?
In the last quarter of 2016, Kantar Worldpanel saw a better outlook among Filipino Urban households as Purchasing Konfidence is now at -2.7, coming from -4.5 in the previous quarter. Although they continue to be reluctant in spending their money, more Filipinos were noted to have increased their FMCG purchases. Also, they remain to be optimistic about their household financial situation.
For more details, please download the report here