Egypt
Contacto
1G Dr Defaa El Gawy Street
Off Nozha St, Cairo
- + 202 2414 9310
- www.kantarworldpanel.com/ame
New Business
Lobna Nashed
Commercial Director
30.0754052
31.330596499999956
Sobre
Kantar continues to grow its presence in Africa with the launch of a consumer panel in Egypt.
With the third largest population and economy on the continent, Egypt is an important market for local FMCG companies and also for the global ones who are seeking international growth opportunities. Kantar will be able to understand consumers in both urban and rural areas and is deploying a tailored methodology of digital data capture combined with interviewer support that will ensure the most accurate measurement of the consumer purchase behaviour. The first datasets from Egypt will be available in January 2015.