Kantar Worldpanel - www.kantarworldpanel.com

Kantar Worldpanel Taiwan

Established since 1997, Kantar Worldpanel Taiwan is the first company in Asia 100% dedicated to inspiring the clients through consumer panel research. Utilizing the panel methodology, we are monitoring the consumer purchasing habit continuously, this empowered us to well understand the market dynamic, competition and opportunities evolved from the shopper behavior change. In Taiwan market, we are measuring purchase behavior across total FMCG for over 100 categories, specifically in areas of such as household products, foods, femcare, healthcare, dairy, beverage as well as baby foods and products…etc.

Under the highly fragmented and competitive trade environment of Taiwan market, Kantar Worldpanel is the only supplier available for offering comprehensive view across all channel types. No matter the modern trade (e.g. hypermarket, supermarket, National coop, CVS, PCS, department….) or the emerging channel (e.g. TV shopping, online shopping….) or even the traditional stores (e.g. direct sale, wet market, street vendor, grocery & provision store, betel nut stand…) or overseas shopping…etc. all are covered in our scope. Therefore, we are definitely the best advisor and partner for the manufacturers and retailers in developing brand and trade marketing strategies.

Our expertise and professionalism are not just thoroughly inherited from the worldwide over 40-year solid experiences and skills, but also built by the client service team’s rich knowledge about the local market. Those reassure our capabilities to offer strong insight and inspiration to the local and multinational FMCG brands in Taiwan. Our ultimate goal is to become client’s “Trusted Advisor” and we believe the only way to get there is to pay full care about client’s brand/category, build closed partner relationship with the clients and fully understand client’s marketing issues and strategy direction.

Exploring the secret of the shoppers and their basket,
Understanding your competitors and business partners.

In addition to helping clients uncover the insight behind the obvious numbers from the consumer purchase panel, we also aim for continuous innovation in the platform and products. For now, we have developed an interactive platform allowing the client to capture the essential information themselves easily and quickly, then our client service team could further back up and support to diagnose the issue and find the real answers. Moreover, we have also gone beyond just behavior, and further extend to the“Shopper Attitude”, precisely explore the motivation and perception of the target shoppers, and link back with actual behavior. By such high quality combination of behavior and attitude research, we are able to offer you the most powerful solution to achieve unrivalled sharpness and clarity of insight!

Should you have the need about understanding the market and shoppers, you are very welcome to contact us. We will help to exam the issue, and recommend the most effective solution, or even tailor made a best suitable consumer panel for you!

Contact us! taiwan@kantarworldpanel.com

Kantar Worldpanel

Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Its Inspiring Successful Decisions™ approach combines market monitoring, advanced analytics and tailored market research solutions to deliver both the big picture and the fine detail that inspire successful actions by its clients. Kantar Worldpanel’s expertise about what people buy or use – and why – has become the market currency for brand owners, retailers, market analysts and government organisations globally.

With over 40 years’ experience, a team of 3,000, and services covering more than 50 countries directly or through partners, Kantar Worldpanel delivers High Definition Inspiration™ in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.


Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at www.kantar.com

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Commercial Team

  • +886 2 2570 0556

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