Understanding individual purchase behavior
Kantar Worldpanel Taiwan's Individual panel was established in 2006, dedicated to helping clients understand the trends in individual industry, though tracking of individual purchase behavior, both men and women. The panel has now expand to include 6500 individuals, and monitor purchase behavior of impulse purchase items including dairy, RTD tea/coffee, soda drinks, bottled water, sports drink. Instant noodle was also included since 2012, whereas candy, chewing gum and health products were then added since 2014.
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