I-Mei tops consumer goods brand list
29/06/2016 - Taipei Times
“I-Mei’s commitment to upholding product quality has earned it the trust of local households throughout successive food safety scandals in recent years, leading to its top ranking,” Kantar general manager Yvonne Wang (王曉娟) told a news conference.
The Rising Asia Brand Power
29/10/2015 - Distribution News
Consumption is cooling, but local brands are growing at twice the rate of global brands. What are their key factors?
Slumped Economy! Consumer Purchase Rate Fell 4%
28/09/2015 - Apple Daily
How does consumers' purchase behavior change in the slumped economy? What are the categories fall the most?
【KWP INSIGHT COLUMN】CVS Strives to Win the Traffic, a Win-win Situation to Brand?
22/09/2015 - Distribution News
The traffic in the most recent year declined at double-digits compared to last year.
What are the causes of the branded package foods decline in CVS? Any growth opportunity in the future for brand manufactures?
【KWP INSIGHT COLUMN】Leading Personal Care Brands are Losing Ground to Emerging Brands
24/08/2015 - Distribution News
How does the leading brands break out of the distinctive rising brands' encirclement and win back consumers' heart?
【KWP INSIGHT COLUMN】Market After Food Safety Scandals – “Less is More” in Liquid Dairy
25/06/2015 - Distribution News
What are the performance, challenge, development, and consumers' "Less is more" idea after the food safety scandals?
Korean Wave lifting Taiwan’s FMCG market
15/04/2015 - Brain.com
Korean wave hitting Taiwan's FMCG market, how is it impacting on the market? Which categories are gaining more popularity?
PX & takeout food impact Taiwan's CVS performance
21/01/2015 - 中時電子報
Except the string of food safety incidents, how does the other facts influence Taiwan’s CVS sales?
Apple Grows Phone Market Share in U.S., Europe, China
07/01/2015 - Recode-Tech
Android remains the world’s dominant operating system but its market share declined in most major European and U.S. markets over the three months ending in November 2014.
Asia's FMCG growth halves
11/11/2014 - Warc
Figures from researcher Kantar Worldpanel show that FMCG sales growth in the region is expected to be 5.2% in 2014, down from 8.8% in 2013.
The dramatic rise of FMCG e-tailing in China, Taiwan and Korea
05/01/2014 - Brain.com
E-commerce is the hot topic for 2014! What trends can we learn and forecast from current development of China, Taiwan and Korea?
Boom in health awareness drives Taiwan beverage trend
13/11/2013 - Brain.com
Taiwan's beverage market managed to return to a new growth peak, which categories are the key contributors?
Taiwan's cooking oil turmoil
12/11/2013 - Brain.com
How does the latest Tatung oil incident influence other brands? Which brands may the consumers switch to?
Asian FMCG sales show positive trend
08/10/2013 - Warc
FMCG sales across Asia are showing a positive trend, with the greatest growth coming in China and Vietnam, according to the latest figures from Kantar Worldpanel.
The Cosmetic Market 2013H1: Weak sales as cautious customers tone down spending
26/09/2013 - Brain.com
Did Mother's Day sales contribute to cosmetic market's growth? During economic uncertainty, is the "lipstick effect" really that obvious?
Brand Footprint Ranking: Taiwan's Top 50
30/05/2013 - Brain.com
Kantar Worldpanel's Brand Footprint report reveals the most chosen brand across the globe. Who's in the Top 50 for Taiwan's ranking?
Coca-cola tops Kantar Worldpanel's Brand Footprint Ranking as the most chosen FMCG brand
02/05/2013 - CNA News
Coca-cola is the world's most popular brand. Chosen 5.3bn times a year, according to Kantar Worldpanel's Brand Footprint ranking.
Brand Footprint Ranking, UPEC, Kuang Chuan & I-Mei takes top 3
02/05/2013 - Brain.com
Kantar Worldpanel's first global ranking released. Coca-cola ranked No.1 as the most chosen brand in the world. Which Taiwanese Brands are preferred by consumers?
Rise of Costco Cracks Taiwan Retail Market
12/12/2012 - Brain.com
Variety, Low price, and promotions are key success factors of hypermarkets to drive traffic. However, Costco, a unique retailer who entered Taiwan for just less than two decades, challenged these golden rules, how is this impacting the other players in the market?
Who Is Next Star in Dairy Market?
22/10/2012 - Brain.com
Dairy market is fiercely competitive, new initiatives come after one another: from liquid yogurt and high quality milk decades ago to recent flavored and functional milk. Who are the long term winners? and who are the rising stars?
War of Traffic in Taiwan FMCG Retailing
21/06/2012 - Brain.com
In year 2011, purchase frequency of Taiwan household on FMCG categories arrives at 93.3 trips a year, that’s equal to the extra 31.6 MILLIONS trips. Who’s driving the change?