Spotlight on Taiwan - Kantar Worldpanel

09/07/2020

2020 Taiwan Most Chosen Brand

2020 Taiwan Most Chosen Brand from 1500M Consumer Choices

24/06/2020

2020Q1 Taiwan FMCG Monitor

Macro-economic environment went down during the epidemic. However, total FMCG market grew by 4.6%.

18/06/2020

Asia Brand Footprint 2020

Get the latest Asia Brand Footprint 2020 report showcasing the most chosen consumer brands.

03/06/2020

Living in COVID-19 times

Read our latest whitepaper Living in COVID-19 times Asian consumer/shopper reaction during lock-down

02/06/2020

Kantar reveals 2020 Global Brand Footprint Report

20/05/2020

Brand Footprint: Local vigour beats global resurgence

Read the findings from Brand Footprint ranking, a global measure of how often brands are chosen.

20/05/2020

Kantar defines prototypes of TW FMCG New Normal

20/11/2019

2019 Q3 Taiwan FMCG Monitor

Total FMCG market maintained a 2.2-percent growth.

02/09/2019

2019 Q2 Taiwan FMCG Monitor

Food category shows better growth momentum in total FMCG market.

02/07/2019

Kantar released 2019 Q1 Taiwan FMCG Monitor

Consumers have higher demand in Fresh Milk, and is a good opportunity for brands.

09/05/2019

New webinar unveils the latest Brand Footprint ranking

New Brand Footprint rankings unveiled.Get a closer view on Growth opportunities in the FMCG market.

06/05/2019

Kantar released Taiwan's retail rankings

Kantar released Taiwan's retail channels consumption rankings.

29/04/2019

About those unborn potential buyers?

It is speculated that the newborn market in 2019 will still remain a slightly negative growth curve.

19/04/2019

Follow three major needs to gain customers

Taiwanese consumers require from the products they buy: "convenience", “captivation" and "health"

26/03/2019

2018 Q4 Taiwan FMCG Monitor

The growth of FMCG is contributed by food category, and the non food is stagnant.

25/03/2019

Anti-sugar-free milk tea is becoming popular

Anti-sugar-free milk tea is becoming popular, and the new products add to the fire.

27/12/2018

18Q3 Taiwan FMCG Monitor

The growth of FMCG is contributed by food category, and the non food is stagnant

24/12/2018

Have a happy and successful 2019!

Do not miss out our experts’ commentary and our insights for a happier and more successful 2019.

21/12/2018

18Q3 FMCG Consumer Insights

FMCG in Asia sees an overall positive growth by 4.2% in Q3 2018, compared to 3.2% in Q3 2017.

11/12/2018

Best Companies to Work For® in Greater China 2018

Kantar Worldpanel is awarded Best Companies to Work For® in Greater China for 4 consecutive years.

28/11/2018

Generating incremental growth through promotions

Keys for understanding short-term uplifts to achieve success in brands' promotional strategies.

17/10/2018

The Dynamic World of E-Commerce in Asia

“The dynamic world of e-commerce in Asia” reveals that Asia has taken the lead in online shopping.

21/09/2018

18Q2 FMCG Consumer Insights

FMCG in Asia sees positive growth by 3.8% in Q2 2018.

17/09/2018

18Q2 Taiwan FMCG Monitor

Contributed by food categories, Total market sales value grew by 3.6%, non-food stayed stagnant.

06/07/2018

18Q1 FMCG Consumer Insights

FMCG in Asia grew by 3.8% in Q1 2018, compared to 3.5% in Q1 2017.

26/06/2018

Omnichannel report: Finding growth in reinvented retail

Discover global FMCG and retail trends, and how brands can drive growth through different channels.

01/06/2018

18Q1 Taiwan FMCG Monitor

Taiwan FMCG market performed stable with 4% growth rate.

30/05/2018

17 global FMCG brands in the billionaire club

Sixteen other brands have been chosen more than one billion times in a year by consumers globally.

18/04/2018

Report: Finding new shoppers through advertising

Advertising can make a campaign’s impact last far beyond its end.

30/03/2018

17Q4 FMCG Consumer Insights

Overall, FMCG in Asia enjoys a stronger growth of 3.9% in 2017, compared to 3.2% in 2016.

20/03/2018

17Q4 Taiwan FMCG Monitor

FMCG market of Taiwan maintained moderate momentum of 3.8% growth rate.

15/01/2018

Asian brands continue outperforming intl. rivals

Asia brand power explores how these innovative local retailers reshape Asia FMCG market.

02/01/2018

17Q3 FMCG Consumer Insights

Overall market was stable; Indonesia the best performer among all, followed by India & Taiwan

12/12/2017

Best Companies to Work For® in Greater China 2017

Greater China awarded as 2017 Best Companies to Work For® in Greater China for 3 consecutive years!

28/11/2017

17Q3 Taiwan FMCG Monitor

Global economy its momentum, while TW FMCG market performed well with the growth rate of 5.4%

22/11/2017

Global EC market grows 30% up to 4.6%

Our projections in 2025, online FMCG will be a USD 170 billion business and hold a 10% market share.

23/10/2017

Shopee present as 1 of TW’s leading EC platform

Shopee grows within 2 years since first entered Taiwan, and is now a presence that cannot be ignored

11/10/2017

How spending is trending for Millennials in beauty

How to communicate with the Millennial-the young spending force not afraid to pamper themselves?

26/09/2017

Is EC the only way to win for FMCG in Asia?

What other growth avenues are worth exploring and which retail trends will drive the future?

25/09/2017

17Q2 FMCG Consumer Insights

Growth in FMCG market in Asia slightly declined to 3.0% year-on-year in Q2, compared to 3.4% in Q1.

20/09/2017

Packaged drink needs a new way to look at the race

What should packaged drink do to fend off takeaway cup's threat, and manage to walk a new path?

12/09/2017

17Q2 Taiwan FMCG Monitor

The FMCG market of Taiwan maintained 6% of growth rate for two consecutive quarters.

03/07/2017

17Q1 Taiwan FMCG Monitor

TW FMCG market was still in a growing trend, and E-commerce had a significant contribution.

03/07/2017

2017 Taiwan’s most chosen brand: I-Mei No.1 again

The fifth Brand Footprint reveals the most purchased FMCG brands across the global markets.

21/06/2017

Lazy Fashion: Ready, Set and Go!

How Taiwanese female consumers nowadays shop for beauty, both inside and out?

06/06/2017

Summer skin combat: anti-UV, cleansing & skincare

Temperature is rising, get your skin ready for summer!

11/05/2017

Caffeine addiction getting an upgrade

The ‘black gold’ market is expanding its way into Taiwanese everyday life!

05/05/2017

Who has been cashing in on the warm winter?

While some categories enjoyed the prolonged warm weathers, there are also others that struggled.

12/04/2017

Is it worth paying more for Costco memberships?

Costco has just gotten a little more expensive, but is it worth it for the consumers?

11/04/2017

Tapping into the Millennial generation

Kantar Worldpanel propose 4 trends for brands&retailers must understand to woo the Millennials

22/03/2017

16Q4 FMCG Consumer Insights

FMCG growth slower than previous year, 3.1% v 3.9%, due economic slowdown experienced across Asia.

20/03/2017

16Q4 Taiwan FMCG Monitor

2016 FMCG market has recovered to the level before food safety incidents.

23/02/2017

Taiwan’s instant noodle market

Taiwanese consumers dining habit had drastically changed since the eruption of food safety incidents

21/12/2016

16Q3 FMCG Consumer Insights

FMCG: growth driven by India, Indonesia, Vietnam and Philippines.

16/12/2016

16Q3 Taiwan FMCG Monitor

Food category has strong performance, products featuring convenience and health are current trend.

20/09/2016

16Q2 FMCG Consumer Insights

FMCG GROWS AT 3.3% - FURTHER SLOWING DOWN IN NORTH ASIA. SLOWDOWN IN GROWTH SEEN ACROSS ALL FMCG SECTORS.

02/09/2016

16Q2 Taiwan FMCG Monitor

Taiwan total FMCG gradually recovered.Health is the most important trend in food category.

23/08/2016

3 useful approaches to tapping Taiwan’s silver hair market

3 factors: Avoid stereotyping;It’s not ‘age’ but ‘change’ that matters;Make them feel special.

05/07/2016

KWP partners with FB to expand ad measurement service

CMM can provide brands with an accurate assessment of the effectiveness of their cross-media advertising campaigns.

06/06/2016

16Q1 Taiwan FMCG Monitor

Taiwan total FMCG maintain stable. Category with food safety scandal has been gradually recovered.

20/05/2016

Nature’s appeal drove sales for high-end personal cleansing

Consumer’s growing favouritism for high quality, environmentally friendly products being the main growth factor.

26/04/2016

3 latest trends in Taiwan’s FMCG Household Products

Kantar Worldpanel show you the 3 latest and biggest trends in Taiwan’s FMCG Household Products.

15/04/2016

Four-inch iPhone fans, rejoice

58% . Today, of smartphones sold were four inches or smaller. did Apple launch the iPhone SE now?

28/03/2016

15Q4 Taiwan FMCG Monitor

The overall FMCG market has increased 2% in sales value and recovers from the impact of food safety crisis.

25/03/2016

Decrypt 2016 Taiwan Brand Trend

Why can emerging brands access to consumers? How can physical retailers react to this trend?

04/02/2016

E-commerce injects new momentum to FMCG Market

What are the points for manufacturers and retailers in planning 2016 new online business strategy?

04/01/2016

How to unfreeze frozen dumplings market after WF exits TW?

Wanchai Ferry’s announcement on its withdrawal from the Taiwan market has shocked frozen dumplings market.

27/11/2015

15Q3 Taiwan FMCG Monitor

The overall FMCG market has stabilized due to the recovery from the non-food category in(+2%).

20/11/2015

Korean makeup is leading the fashion followed by Western bra

Counter and boutique brands are showing double-digit, what are the secrets that make ladies willing to pay?

28/10/2015

The Rising Asia Brand Power

Consumption is cooling, but local brands are growing at twice the rate of global brands. What are their key factors?

15/10/2015

15Q2 FMCG Consumer Insights

Asia FMCG market grow of 4.6% and all sub-regions are decelerated. Indonesia, Thailand and Vietnam slow sharply.

25/09/2015

CVS Strives for the Traffic, a Win-Win Situation to Brand?

What are the causes of the branded package foods decline in CVS? Any opportunity in the future for brand manufactures?

21/09/2015

15Q2 Taiwan FMCG Monitor

Restrained purchasing due to pessimistic economic growth, resulting in a stagnant growth in the overall market.

25/08/2015

Leading Personal Care Brands Losing Ground to Emerging Ones

How does the leading brands break out of the distinctive rising brands' encirclement and win back consumers' heart?

16/07/2015

Seven facts you should know about E-Commerce in FMCG

One pager illustrates 7 facts that you should know about E-Commerce in FMCG

15/07/2015

FMCG online sales to reach $130 billion by 2025

Online’s share of FMCG purchasing in advanced e-commerce markets will double in the next 10 years.

01/07/2015

2015 Kantar Worldpanel Client Seminar

2015 Kantar Worldpanel Client Seminar- March to a Brighter Future presents you the latest market trends and insights

26/06/2015

Market After Food Safety Scandals–“Less is More” in Dairy

What are the performance, challenge, development, and consumers' "Less is more" idea after the food safety scandals?

03/06/2015

15Q1 Taiwan FMCG Monitor

Regardless the gentle growth in economy, low unemployment rate, and stable price index, FMCG market remains stagnant.

01/06/2015

2015 Brand Footprint Picture Story

With one simple and interesting picture, Kantar Worldpanel tells you about the story of Brand Footprint 2015!

28/05/2015

2015 Brand Footprint: I-Mei takes down No.1

Kantar Worldpanel's Brand Footprint reveals the key to brand success!

20/04/2015

Korean Wave lifting Taiwan’s FMCG market

Taiwan's FMCG has suffered from the chain of food safety events, but Korean brands were still able to thrive!

11/03/2015

14Q4 Taiwan FMCG Monitor

The FMCG Market presents a stagnant trend due to several food safety issues in 2014.

02/03/2015

Lunar new year GIFT wave

70% of Asian consumers will receive a gift for New Year. Let's check the most chosen Brands for consumers from Asia!

20/01/2015

Taiwan’s CVS sandwiched by takeout food & PX mart strategy

Taiwan’s CVS is showing a 2% decline in shopping traffic, the first decline in past 5 years.

30/12/2014

Food safety scare continued to hurt Taiwan’s food market

The rash of food safety scandals let consumer don't want to shop then further prolonging the market’s recovery.

25/12/2014

Key trends to look out for in 2015

Our experts review the past year and look at the key trends for future success.

12/11/2014

14Q3 Taiwan FMCG Monitor

Why Taiwan FMCG market stagnates when macro economy environment develops stably?

11/11/2014

FMCG slows by $8.3 billion as emerging markets cool

FMCG spend in emerging markets has slowed from 8.8% to 7.5%– equivalent $8.3 billion of lost growth.

14/08/2014

14Q2 Taiwan FMCG Monitor

Macro economic indicators is showing a stable 14Q2 performance, what about the FMCG market?

29/07/2014

What are Taiwanese men's grooming habit?

What are Taiwanese men's grooming habit and the reason behind it?

18/06/2014

Global FMCG ecommerce will grow by $17 billion by 2016

Retailers and brands which are slow to adopt the online channel will lose out.

13/06/2014

Silver Hair generation, the golden opportunity for TW FMCG

Taiwan's aging society, market foe? Or FMCG's opportunity?

09/06/2014

Brand Footprint: desire for health drives growth in beverage

Global FMCG market is showing prosperity, much thanks to a strong beverage market.

14/05/2014

Uni-President remain the Most Chosen Brand in Taiwan

Local brands outrun global brands performance & Uni-President ranking Taiwan's No.1 again for Brand Footprint.

28/04/2014

36-55 year-olds not to be missed for Mother's Day sales

Mother’s day is coming up soon, and targeting age 36-55 will be vital for the driving cosmetic sales.

12/02/2014

KANTAR WORLDPANEL EXPANDS INTO AFRICA

Strategic alliance with TNS RMS sees Kantar Worldpanel continue to extend its global position

30/12/2013

The Dramatic Rise of FMCG e-tailing in China, Taiwan & Korea

FMCG e-commerce is still experience strong growth! Here we review the development in China, Taiwan & Korea

30/12/2013

Asian men from top to toe

A Kantar Worldpanel survey on 5,300 Asian men has found 62% disagree that "using grooming product is a women thing"

12/11/2013

Boom in health awareness drives Taiwan beverage trend

Since the plasticizer incident in mid-2011, Taiwan's beverage market is finally making its way back. ..thanks to who?

12/11/2013

Taiwan’s cooking oil turmoil

Taiwan'z recent tainted oil hazard, how many are affected by this? and to what extent is the market affected?

27/09/2013

Weak cosmetic sales as cautious customers tone down spending

Taiwan's cosmetic market is facing declining sales, what is contributing to this trend?

02/07/2013

FMCG remains a safe haven despite economic uncertainty

Despite the economic uncertainty, Taiwan household’s remain willing to invest in daily FMCG necessities.

02/05/2013

Colgate Most Chosen FMCG brand in Asia

Kantar Worldpanel's 1st global FMCG ranking, reveals brands that are bought by the most consumers, the most often.

24/04/2013

Price & Promotion Optimizer Seminar

Here we introduced our latest tool and innovation, in helping our client dig into the best insight.

12/12/2012

Rise of Costco Cracks Taiwan Retail Market

Since Costco's entry in 1997, their unconventional strategies has helped them earn a place in the retailer battle field.

22/10/2012

Who Is Next Star in Dairy Market?

Dairy market is fiercely competitive: What do consumers prefer? Who are the long term winners?

03/08/2012

Beauty is Never Enough: The blooming Taiwan beauty market

Latest from Kantar Worldpanel on Ladies' shopping behavior: a “process in evolution.”

20/06/2012

War of Traffic in Taiwan FMCG Retailing

In 2011, Taiwan FMCG frequency arrives at 93.3 trips/year, equivalent to 32M extra trips! Who’s driving the change?

11/05/2011

Recovery of consumer spending power~Ready for smarter buyers

The economy has finally come to a recovery in 2010 after the 2008, but has consumers' willingness to spend recovered?

02/03/2011

Does the fast growing online shopping threaten the stores?

Household online shopping enjoyed double digit growth yearly since 2005...at the expense of other retailers?

20/09/2010

How to Break Out of Less Child Society?

Taiwan has the lowest-birth-rate for two consecutive years. How do baby marketers deal with this situation?

20/09/2010

Cool ~ Reshaping Way of Enjoying Healthy!

Cereal drink,launched by AGV in 2008, has been continually growing. How does this new category impact Taiwan's FMCG?

24/05/2010

Riding the Recession Rebound

Taiwanese consumers adapt in times of economic changes. How can manufacturers prepare themselves?

24/05/2010

Taiwanese Ladies still pumping $ into the beauty market

Taiwan Cosmetic market* continued to thrive depspite economic difficulty, Will this growth momentum continue for 2010?