15Q2 FMCG Consumer Insights
FMCG market in Asia grew only at 4.6% in 12 months up to Q2, 2015, half of the level of growth two years ago. Growth was slower across all sub-regions in Asia. Indonesia, Thailand and Vietnam experienced sharper slowdown. Across all product sectors, food & beverage reported more evident weakness.
Food: Vietnam households contract their spend on Food Items.
Beverages: While Indonesia and China mainland slowdown, Malaysia shows negative trend.
Personal care: Only sector that accelerates growth driven by China.
Home care: Double digit growth in Indonesia.
Dairy: Double digit growth in China and Philippines. Contraction in India and Malaysia.