WOW SPOT
Cold Comfort
“Convenient” money is the new cash!
In 2009, there is +30% growth in frozen prepared foods market and over 20% Household buyer growth observed!
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Who are these buyers?
Which channel do they prefer to go?
Which food type is the most popular?
*To quote data from this article for any purpose, please specify that the source is from "Kantar Worldpanel Taiwan"