Follow three major needs to gain customers
Taiwanese consumers require from the products they buy: "convenience", “captivation" and "health"
2018 Q4 Taiwan FMCG Monitor
The growth of FMCG is contributed by food category, and the non food is stagnant.
Anti-sugar-free milk tea is becoming popular
Anti-sugar-free milk tea is becoming popular, and the new products add to the fire.
18Q3 Taiwan FMCG Monitor
The growth of FMCG is contributed by food category, and the non food is stagnant
Have a happy and successful 2019!
Do not miss out our experts’ commentary and our insights for a happier and more successful 2019.
18Q3 FMCG Consumer Insights
FMCG in Asia sees an overall positive growth by 4.2% in Q3 2018, compared to 3.2% in Q3 2017.
Best Companies to Work For® in Greater China 2018
Kantar Worldpanel is awarded Best Companies to Work For® in Greater China for 4 consecutive years.
Generating incremental growth through promotions
Keys for understanding short-term uplifts to achieve success in brands' promotional strategies.
The Dynamic World of E-Commerce in Asia
“The dynamic world of e-commerce in Asia” reveals that Asia has taken the lead in online shopping.
18Q2 FMCG Consumer Insights
FMCG in Asia sees positive growth by 3.8% in Q2 2018.
18Q2 Taiwan FMCG Monitor
Contributed by food categories, Total market sales value grew by 3.6%, non-food stayed stagnant.
18Q1 FMCG Consumer Insights
FMCG in Asia grew by 3.8% in Q1 2018, compared to 3.5% in Q1 2017.
Omnichannel report: Finding growth in reinvented retail
Discover global FMCG and retail trends, and how brands can drive growth through different channels.
18Q1 Taiwan FMCG Monitor
Taiwan FMCG market performed stable with 4% growth rate.
17 global FMCG brands in the billionaire club
Sixteen other brands have been chosen more than one billion times in a year by consumers globally.
Report: Finding new shoppers through advertising
Advertising can make a campaign’s impact last far beyond its end.
17Q4 FMCG Consumer Insights
Overall, FMCG in Asia enjoys a stronger growth of 3.9% in 2017, compared to 3.2% in 2016.
17Q4 Taiwan FMCG Monitor
FMCG market of Taiwan maintained moderate momentum of 3.8% growth rate.
Asian brands continue outperforming intl. rivals
Asia brand power explores how these innovative local retailers reshape Asia FMCG market.
17Q3 FMCG Consumer Insights
Overall market was stable; Indonesia the best performer among all, followed by India & Taiwan
Best Companies to Work For® in Greater China 2017
Greater China awarded as 2017 Best Companies to Work For® in Greater China for 3 consecutive years!
17Q3 Taiwan FMCG Monitor
Global economy its momentum, while TW FMCG market performed well with the growth rate of 5.4%
Global EC market grows 30% up to 4.6%
Our projections in 2025, online FMCG will be a USD 170 billion business and hold a 10% market share.
Shopee present as 1 of TW’s leading EC platform
Shopee grows within 2 years since first entered Taiwan, and is now a presence that cannot be ignored
How spending is trending for Millennials in beauty
How to communicate with the Millennial-the young spending force not afraid to pamper themselves?
Is EC the only way to win for FMCG in Asia?
What other growth avenues are worth exploring and which retail trends will drive the future?
17Q2 FMCG Consumer Insights
Growth in FMCG market in Asia slightly declined to 3.0% year-on-year in Q2, compared to 3.4% in Q1.
Packaged drink needs a new way to look at the race
What should packaged drink do to fend off takeaway cup's threat, and manage to walk a new path?
17Q2 Taiwan FMCG Monitor
The FMCG market of Taiwan maintained 6% of growth rate for two consecutive quarters.
17Q1 Taiwan FMCG Monitor
TW FMCG market was still in a growing trend, and E-commerce had a significant contribution.
2017 Taiwan’s most chosen brand: I-Mei No.1 again
The fifth Brand Footprint reveals the most purchased FMCG brands across the global markets.
Lazy Fashion: Ready, Set and Go!
How Taiwanese female consumers nowadays shop for beauty, both inside and out?
Summer skin combat: anti-UV, cleansing & skincare
Temperature is rising, get your skin ready for summer!
Caffeine addiction getting an upgrade
The ‘black gold’ market is expanding its way into Taiwanese everyday life!
Who has been cashing in on the warm winter?
While some categories enjoyed the prolonged warm weathers, there are also others that struggled.
Is it worth paying more for Costco memberships?
Costco has just gotten a little more expensive, but is it worth it for the consumers?
Tapping into the Millennial generation
Kantar Worldpanel propose 4 trends for brands&retailers must understand to woo the Millennials
16Q4 FMCG Consumer Insights
FMCG growth slower than previous year, 3.1% v 3.9%, due economic slowdown experienced across Asia.
16Q4 Taiwan FMCG Monitor
2016 FMCG market has recovered to the level before food safety incidents.
Taiwan’s instant noodle market
Taiwanese consumers dining habit had drastically changed since the eruption of food safety incidents
16Q3 FMCG Consumer Insights
FMCG: growth driven by India, Indonesia, Vietnam and Philippines.
16Q3 Taiwan FMCG Monitor
Food category has strong performance, products featuring convenience and health are current trend.
16Q2 FMCG Consumer Insights
FMCG GROWS AT 3.3% - FURTHER SLOWING DOWN IN NORTH ASIA. SLOWDOWN IN GROWTH SEEN ACROSS ALL FMCG SECTORS.
16Q2 Taiwan FMCG Monitor
Taiwan total FMCG gradually recovered.Health is the most important trend in food category.
3 useful approaches to tapping Taiwan’s silver hair market
3 factors: Avoid stereotyping;It’s not ‘age’ but ‘change’ that matters;Make them feel special.
KWP partners with FB to expand ad measurement service
CMM can provide brands with an accurate assessment of the effectiveness of their cross-media advertising campaigns.
16Q1 Taiwan FMCG Monitor
Taiwan total FMCG maintain stable. Category with food safety scandal has been gradually recovered.
Nature’s appeal drove sales for high-end personal cleansing
Consumer’s growing favouritism for high quality, environmentally friendly products being the main growth factor.
3 latest trends in Taiwan’s FMCG Household Products
Kantar Worldpanel show you the 3 latest and biggest trends in Taiwan’s FMCG Household Products.
Four-inch iPhone fans, rejoice
58% . Today, of smartphones sold were four inches or smaller. did Apple launch the iPhone SE now?
15Q4 Taiwan FMCG Monitor
The overall FMCG market has increased 2% in sales value and recovers from the impact of food safety crisis.
Decrypt 2016 Taiwan Brand Trend
Why can emerging brands access to consumers? How can physical retailers react to this trend?
E-commerce injects new momentum to FMCG Market
What are the points for manufacturers and retailers in planning 2016 new online business strategy?
How to unfreeze frozen dumplings market after WF exits TW?
Wanchai Ferry’s announcement on its withdrawal from the Taiwan market has shocked frozen dumplings market.
15Q3 Taiwan FMCG Monitor
The overall FMCG market has stabilized due to the recovery from the non-food category in(+2%).
Korean makeup is leading the fashion followed by Western bra
Counter and boutique brands are showing double-digit, what are the secrets that make ladies willing to pay?
The Rising Asia Brand Power
Consumption is cooling, but local brands are growing at twice the rate of global brands. What are their key factors?
15Q2 FMCG Consumer Insights
Asia FMCG market grow of 4.6% and all sub-regions are decelerated. Indonesia, Thailand and Vietnam slow sharply.
CVS Strives for the Traffic, a Win-Win Situation to Brand?
What are the causes of the branded package foods decline in CVS? Any opportunity in the future for brand manufactures?
15Q2 Taiwan FMCG Monitor
Restrained purchasing due to pessimistic economic growth, resulting in a stagnant growth in the overall market.
Leading Personal Care Brands Losing Ground to Emerging Ones
How does the leading brands break out of the distinctive rising brands' encirclement and win back consumers' heart?
Seven facts you should know about E-Commerce in FMCG
One pager illustrates 7 facts that you should know about E-Commerce in FMCG
FMCG online sales to reach $130 billion by 2025
Online’s share of FMCG purchasing in advanced e-commerce markets will double in the next 10 years.
2015 Kantar Worldpanel Client Seminar
2015 Kantar Worldpanel Client Seminar- March to a Brighter Future presents you the latest market trends and insights
Market After Food Safety Scandals–“Less is More” in Dairy
What are the performance, challenge, development, and consumers' "Less is more" idea after the food safety scandals?
15Q1 Taiwan FMCG Monitor
Regardless the gentle growth in economy, low unemployment rate, and stable price index, FMCG market remains stagnant.
2015 Brand Footprint Picture Story
With one simple and interesting picture, Kantar Worldpanel tells you about the story of Brand Footprint 2015!
2015 Brand Footprint: I-Mei takes down No.1
Kantar Worldpanel's Brand Footprint reveals the key to brand success!
Korean Wave lifting Taiwan’s FMCG market
Taiwan's FMCG has suffered from the chain of food safety events, but Korean brands were still able to thrive!
14Q4 Taiwan FMCG Monitor
The FMCG Market presents a stagnant trend due to several food safety issues in 2014.
Lunar new year GIFT wave
70% of Asian consumers will receive a gift for New Year. Let's check the most chosen Brands for consumers from Asia!
Taiwan’s CVS sandwiched by takeout food & PX mart strategy
Taiwan’s CVS is showing a 2% decline in shopping traffic, the first decline in past 5 years.
Food safety scare continued to hurt Taiwan’s food market
The rash of food safety scandals let consumer don't want to shop then further prolonging the market’s recovery.
Key trends to look out for in 2015
Our experts review the past year and look at the key trends for future success.
14Q3 Taiwan FMCG Monitor
Why Taiwan FMCG market stagnates when macro economy environment develops stably?
FMCG slows by $8.3 billion as emerging markets cool
FMCG spend in emerging markets has slowed from 8.8% to 7.5%– equivalent $8.3 billion of lost growth.
14Q2 Taiwan FMCG Monitor
Macro economic indicators is showing a stable 14Q2 performance, what about the FMCG market?
What are Taiwanese men's grooming habit?
What are Taiwanese men's grooming habit and the reason behind it?
Global FMCG ecommerce will grow by $17 billion by 2016
Retailers and brands which are slow to adopt the online channel will lose out.
Silver Hair generation, the golden opportunity for TW FMCG
Taiwan's aging society, market foe? Or FMCG's opportunity?
Brand Footprint: desire for health drives growth in beverage
Global FMCG market is showing prosperity, much thanks to a strong beverage market.
Uni-President remain the Most Chosen Brand in Taiwan
Local brands outrun global brands performance & Uni-President ranking Taiwan's No.1 again for Brand Footprint.
36-55 year-olds not to be missed for Mother's Day sales
Mother’s day is coming up soon, and targeting age 36-55 will be vital for the driving cosmetic sales.
KANTAR WORLDPANEL EXPANDS INTO AFRICA
Strategic alliance with TNS RMS sees Kantar Worldpanel continue to extend its global position
The Dramatic Rise of FMCG e-tailing in China, Taiwan & Korea
FMCG e-commerce is still experience strong growth! Here we review the development in China, Taiwan & Korea
Asian men from top to toe
A Kantar Worldpanel survey on 5,300 Asian men has found 62% disagree that "using grooming product is a women thing"
Boom in health awareness drives Taiwan beverage trend
Since the plasticizer incident in mid-2011, Taiwan's beverage market is finally making its way back. ..thanks to who?
Taiwan’s cooking oil turmoil
Taiwan'z recent tainted oil hazard, how many are affected by this? and to what extent is the market affected?
Weak cosmetic sales as cautious customers tone down spending
Taiwan's cosmetic market is facing declining sales, what is contributing to this trend?
FMCG remains a safe haven despite economic uncertainty
Despite the economic uncertainty, Taiwan household’s remain willing to invest in daily FMCG necessities.
Colgate Most Chosen FMCG brand in Asia
Kantar Worldpanel's 1st global FMCG ranking, reveals brands that are bought by the most consumers, the most often.
Price & Promotion Optimizer Seminar
Here we introduced our latest tool and innovation, in helping our client dig into the best insight.
Rise of Costco Cracks Taiwan Retail Market
Since Costco's entry in 1997, their unconventional strategies has helped them earn a place in the retailer battle field.
Who Is Next Star in Dairy Market?
Dairy market is fiercely competitive: What do consumers prefer? Who are the long term winners?
Beauty is Never Enough: The blooming Taiwan beauty market
Latest from Kantar Worldpanel on Ladies' shopping behavior: a “process in evolution.”
War of Traffic in Taiwan FMCG Retailing
In 2011, Taiwan FMCG frequency arrives at 93.3 trips/year, equivalent to 32M extra trips! Who’s driving the change?
Recovery of consumer spending power~Ready for smarter buyers
The economy has finally come to a recovery in 2010 after the 2008, but has consumers' willingness to spend recovered?
Does the fast growing online shopping threaten the stores?
Household online shopping enjoyed double digit growth yearly since 2005...at the expense of other retailers?
How to Break Out of Less Child Society?
Taiwan has the lowest-birth-rate for two consecutive years. How do baby marketers deal with this situation?
Cool ~ Reshaping Way of Enjoying Healthy!
Cereal drink,launched by AGV in 2008, has been continually growing. How does this new category impact Taiwan's FMCG?
Riding the Recession Rebound
Taiwanese consumers adapt in times of economic changes. How can manufacturers prepare themselves?
Taiwanese Ladies still pumping $ into the beauty market
Taiwan Cosmetic market* continued to thrive depspite economic difficulty, Will this growth momentum continue for 2010?